Como has taken us into the digital age with our rewards program and this is invaluable to us and our customers. The app has enabled us to steadily increase our business by continuously personalizing our customers' experience. We were able to turn a sleepy Thursday in mid-March into the second highest number of sales and buying members with a spur of the moment text campaign.
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
We were considering several loyalty platforms and Como had the most positive attributes for our needs. Como is integrated with our POS system which was one of the biggest selling points for us. It's just one extra step to attach Como to a sale at the POS, points and rewards are all right their on the customer display kiosk for our customers to redeem. No credit cards are required for our customers to use the app and loyalty program, others platforms require a credit card to be attached to the customers account whether they can make in-app purchases or not.
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM