Open Loyalty - the BEST when you know what you're doing!
August 09, 2021

Open Loyalty - the BEST when you know what you're doing!

Dario Vasconcelos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Open Loyalty

OpenLoyalty is a wonderful software with a well thought-out process. Understanding that most companies in need of a loyalty program would already have one or several computer systems in place, Open Loyalty is designed with the idea of handling and solving everything regarding loyalty: discounts, rewards, user levels, complex rules (such as being able to give special rewards to first-time users that earn more than a number of points on their first purchase), etc.
  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!
  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
  • The powerful API
  • The customization of the database, rules and levels
  • The ease of installation
  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.

Do you think Open Loyalty delivers good value for the price?


Are you happy with Open Loyalty's feature set?


Did Open Loyalty live up to sales and marketing promises?


Did implementation of Open Loyalty go as expected?


Would you buy Open Loyalty again?


The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty.

So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.