TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Compendium (discontinued)

    Score9.9 out of 10
    N/AFormerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A
    Pricing
    Compendium (discontinued)KeywordSpy
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Compendium (discontinued)KeywordSpy
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Compendium (discontinued)KeywordSpy
    Content Creation
    Comparison of Content Creation features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    7.2
    6 Ratings
    8% below category average
    KeywordSpy
    -
    Ratings
    Ideation6.36 Ratings00 Ratings
    Approval workflows9.16 Ratings00 Ratings
    Content collaboration7.66 Ratings00 Ratings
    Content calendar7.56 Ratings00 Ratings
    Network for content licensing/production5.54 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    6.6
    6 Ratings
    17% below category average
    KeywordSpy
    -
    Ratings
    Content hub6.56 Ratings00 Ratings
    Forms / Gated content6.14 Ratings00 Ratings
    Embedded CTAs7.15 Ratings00 Ratings
    Content distribution7.25 Ratings00 Ratings
    Content promotion6.14 Ratings00 Ratings
    Content automation6.75 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    6.6
    6 Ratings
    11% below category average
    KeywordSpy
    -
    Ratings
    Audience profiling and targeting6.15 Ratings00 Ratings
    Closed-loop tracking and reporting6.14 Ratings00 Ratings
    Content performance analytics8.26 Ratings00 Ratings
    Campaign optimization dashboard6.45 Ratings00 Ratings
    Competitive analytics6.35 Ratings00 Ratings
    SEO
    Comparison of SEO features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    -
    Ratings
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    Keyword analysis00 Ratings9.01 Ratings
    Backlink management00 Ratings5.01 Ratings
    SERP ranking tracking00 Ratings9.01 Ratings
    Page grader00 Ratings4.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings9.01 Ratings
    Task management00 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    -
    Ratings
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    Local SEO00 Ratings9.01 Ratings
    Social SEO00 Ratings3.01 Ratings
    Mobile SEO00 Ratings3.01 Ratings
    Global SEO00 Ratings9.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Compendium (discontinued) and KeywordSpy
    Feature
    Compendium (discontinued)
    -
    Ratings
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    Multi-domain support00 Ratings9.01 Ratings
    Integration with web analytics tools00 Ratings7.01 Ratings
    Best Alternatives
    Compendium (discontinued)KeywordSpy
    Small Businesses
    Contently
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Compendium (discontinued)KeywordSpy
    Likelihood to Recommend
    6.3
    (6 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Compendium (discontinued)KeywordSpy
    Likelihood to Recommend
    Discontinued Products
    Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
    Incentivized
    Read full review
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Permission levels are also nice so a random user cannot just post without a certain level of access.
    • I also like being able to update the code if necessary.
    • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
    Incentivized
    Read full review
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
    • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
    Incentivized
    Read full review
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Usability
    Discontinued Products
    It has never been down since we have used this software.
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Support Rating
    Discontinued Products
    To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
    Incentivized
    Read full review
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
    Incentivized
    Read full review
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    ScreenShots

    Compendium (discontinued) Screenshots

    Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.