Oracle continues to be the leader!
Anonymous | TrustRadius Reviewer
Updated June 19, 2018

Oracle continues to be the leader!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle Content Marketing (Compendium)

We use it for our company blog. It has hosted our content last year. We used to have two blogs and they were helpful in combining the two without losing any archive articles.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
  • The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
  • Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
  • Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
  • To show management that we have hit out KPIs and thus need more budget for other blogs.
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!


Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.

Oracle Content Marketing (Compendium), legacy Feature Ratings

Ideation
8
Approval workflows
6
Content collaboration
7
Content calendar
7
Network for content licensing/production
7
Content hub
8
Forms / Gated content
7
Embedded CTAs
8
Content distribution
8
Content promotion
7
Content automation
9
Audience profiling and targeting
8
Closed-loop tracking and reporting
7
Content performance analytics
7
Campaign optimization dashboard
8
Competitive analytics
6

Using Oracle Content Marketing (Compendium)

15 - 
They are in charge of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. They also help with planning, crafting, and communicating messages to prospects and customers to spark relevant conversations that lead to conversions and revenue.
5 - They are usually Marketers who we use to deploy relevant content at scale and across our channels. These personas can then easily be paired with certain segments of our Sales and Customer Engagement Teams to help with enabling the most precise and personalized conversations to our customers which will help drive more sales.
  • Help marketers drive better sales conversations
  • Increase synergy and collaboration across multiple business units and geographies
  • Allows marketers to deploy relevant content at scale and across channels
  • We can share content across major channels and even leverage "snippets" of content specific to a buyer’s interest to drive engagement.
  • Promote content on a website, blog, email, microsite, landing page, or internal content portal across multiple business units simply and efficiently.
  • Remove the typical IT roadblocks for publishing content to the masses, and ensure marketing control over branding and content quality.
  • Use the auto push API feature to create a custom integration that will allow us to publish content from our 3 other marketing applications we are using today.
  • Publish content to our Marketing Cloud System and auto sync that content to our social media channels.
  • Plan and schedule future posting for our blog we are developing
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.

Evaluating Oracle Content Marketing (Compendium) and Competitors

  • Price
  • Product Reputation
  • Vendor Reputation
  • Analyst Reports
  • Third-party Reviews
Compendium proved to us that it was a great platform supported by an awesome team of support staff, developers, and account managers. They took the time to listen to our needs and continue to provide great service.
Have better communication with my account manager and let her know my ideas that would have helped in making your content marketing more productive. We really did not have a good relationship, but she was nice and smart at least.

Oracle Content Marketing (Compendium) Implementation

Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order.
  • It took a long time (about 2 weeks)
  • It didnt work 100 percent the first time we went live, but did the second
  • They had to cancel our implementation meeting twice due to not enough support staff it felt.

Oracle Content Marketing (Compendium) Support

To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
ProsCons
Quick Resolution
Kept well informed
Support cares about my success
Poor followup
Problems left unsolved
Escalation required
Need to explain problems multiple times
No - As part of our negations with the pricing, Oracle waved the premium support fees. We still have support, but we don't pay for it for the first year.
The fact that spam bots have found one of our online submission forms and they post to it about 15 times a day. Really annoying, and, time-consuming, but their Support Team fixed it within 2 days.

Using Oracle Content Marketing (Compendium)

It has never been down since we have used this software.
ProsCons
Like to use
Easy to use
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • I like the easy structure and straightforward layout.
  • The help feature has a great FAQ section when you run into an issue
  • The flexibility. I love that we're able to target specific calls to action based on the topic of a blog post.
  • That we cannot have different user permissions/user roles. However, that’s changing shortly (they’re doing an overhaul to add more functionality)
  • Sometimes adding an image can prove difficult.
  • There isn't an easy option to delete a post.