Comscore Ad Metrix vs. Manta Business Directory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Manta Business Directory
Score 10.0 out of 10
N/A
Manta is an online resources dedicated to helping small businesses grow, with the goal of empowering small businesses to achieve their full potential and reach new customers by claiming their business online, implementing effective SEO, and by building and strengthening their brand.N/A
Pricing
Comscore Ad MetrixManta Business Directory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixManta Business Directory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore Ad MetrixManta Business Directory
Best Alternatives
Comscore Ad MetrixManta Business Directory
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Ad MetrixManta Business Directory
Likelihood to Recommend
7.0
(4 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixManta Business Directory
Likelihood to Recommend
Comscore
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
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Manta Media, Inc
If you need to know where a company is based and how many employees they have this is a great resource
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Pros
Comscore
  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
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Manta Media, Inc
  • Headquarters location
  • Employee head count
  • Similar businesses
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Cons
Comscore
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
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Manta Media, Inc
  • Updates don't seem to filter down as quickly as other sites if a company moves or closes
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Support Rating
Comscore
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
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Manta Media, Inc
No answers on this topic
Alternatives Considered
Comscore
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
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Manta Media, Inc
They have a lot more detail and have more up to date information in my opinion
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Return on Investment
Comscore
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
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Manta Media, Inc
  • Help me eliminate time on low headcount accounts
  • Find out they were not in my territory
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ScreenShots

Manta Business Directory Screenshots

Screenshot of MANTA delivers both direct and indirect lineage to understand data elements that are either used in the dataflow or just affect it.Screenshot of Historical lineage compares the current state of lineage for specific data pipelines with any selected point in time to quickly understand the changes in a complex environment and meet any reporting needs.Screenshot of Transformation details. No matter how large and siloed the  data environment is, Manta offers an understanding of how crucial calculations were derived with the complete data journey as well as all the transformations that happened along the way.Screenshot of Color coding. Displays the generated lineage map with out-of-the-box options that include color coding by asset category and technology. Customized user-defined color schemas are available as well.