Comscore - A Great Digital Planning Tool
March 18, 2020

Comscore - A Great Digital Planning Tool

Joseph Alleruzzo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Comscore Ad Metrix

We are using Comscore Ad Metrix to validate site and audience demographics when planning digital media campaigns. It has been helpful across a number of channels such as display, video, search, and social. We also execute some custom reporting through the platform to help guide clients in the right direction for their business. It is used primarily in the media department of our agency.
  • The largest analytics suites available for online
  • Benchmark for analyzing the advertising industry
  • Excellent user interface
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

Do you think Comscore Ad Metrix delivers good value for the price?

Yes

Are you happy with Comscore Ad Metrix's feature set?

Yes

Did Comscore Ad Metrix live up to sales and marketing promises?

Yes

Did implementation of Comscore Ad Metrix go as expected?

Yes

Would you buy Comscore Ad Metrix again?

Yes

Comscore Ad Metrix is very helpful when planning media campaigns. I like the flexibility and wide range of choices I can measure. The tool is good at giving you market data to build media plans or develop an overall marketing strategy based on areas you want to advertise online. I can see user demographics and viewability for each publisher and creative unit within the same dashboard. The user interface is clean and user-friendly.