Overall Satisfaction with Comscore Ad Metrix
We are using Comscore Ad Metrix to validate site and audience demographics when planning digital media campaigns. It has been helpful across a number of channels such as display, video, search, and social. We also execute some custom reporting through the platform to help guide clients in the right direction for their business. It is used primarily in the media department of our agency.
- The largest analytics suites available for online
- Benchmark for analyzing the advertising industry
- Excellent user interface
- Deeper measurement in mobile, social and SVOD/OTT
- Major networks are not included (e.g. Turn DMP)
- Reach/frequency tool only allows for input of demo guarantee targeting
- I am able to plan quickly and effectively
- Save money on just having one digital tool
- Plan audiences at scale
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.
Do you think Comscore Ad Metrix delivers good value for the price?
Yes
Are you happy with Comscore Ad Metrix's feature set?
Yes
Did Comscore Ad Metrix live up to sales and marketing promises?
Yes
Did implementation of Comscore Ad Metrix go as expected?
Yes
Would you buy Comscore Ad Metrix again?
Yes