comScore making insights easier
November 28, 2018

comScore making insights easier

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with comScore Ad Metrix

comScore allows us to gather valuable insight on our site visitors to inform our current or potential clients on the type of people coming to our website and reading our content. It also helps to see the demographic of those who visit our site most frequently and the category in which we lack visitors.


  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.


  • The layout isn't very intuitive. Training is the best way to learn how to use this tool
  • Your work doesn't automatically save, so if you by accidentally hit back, you lose everything you were working on.
  • By providing insight from comScore to potential clients/existing clients we can tend to the clients ideal target audience better.
  • Overall smarter way to understand our audience.
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites.
Well suited when wanting to know more about the audience that's visiting your site and how ads can be more personal for certain viewers. For instance, we see that people who make a house hold income of 100k+ are also more likely to be interested in health care/ pharmaceutical topics. Then, we can gear our pharma ads towards these people in a smarter way.


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