Excellent tool with Actionable Insights
December 03, 2018

Excellent tool with Actionable Insights

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with comScore Ad Metrix

Ad Metrix is being used by our department to measure and understand the importance of display ads across the web and social platforms. We use it to view where ads ran, top advertisers in an industry, and specifically for online advertising trends. We can connect different data sources together and attempt to tell the story behind our advertisers and the industry in general. This in turn helps us drive business growth. We are also able to understand and evaluate the impact of all cross channel marketing efforts to maximize return on investment and drive future marketing decisions for all the local networks on our station.
  • AdMetrix Quick Reports is an excellent tool to help full a broad variety of reports across our advertising and industry/trends in general. It helps to quickly and efficiently access reports and maximize usage of the tool.
  • Advertiser Trend is especially helpful to pull trending data for various publishes and target audiences across large periods of time.
  • Demographic Profile has been helpful to pull various metrics across a specific target audience. This helps provide data to Ad Sales to target correct users in specific demographics with well placed ads.
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.

It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.