Comscore Ad Metrix

Comscore Ad Metrix

Comscore Ad Metrix

13 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore Ad Metrix	Score 8.0 out of 10	N/A	Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.	N/A

Pricing

Comscore Ad Metrix

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Comscore Ad Metrix
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Comscore Ad Metrix
Considered Both Products	Comscore Ad Metrix Joseph Alleruzzo Director, Client Lead Chose Comscore Ad Metrix Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case. Incentivized Helpful? Verified User Director Chose Comscore Ad Metrix We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need. Incentivized Helpful? Verified User Account Manager Chose Comscore Ad Metrix They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites. Incentivized Helpful? Verified User Strategist Chose Comscore Ad Metrix I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with … Incentivized Helpful?
Top Pros	Pro Website analytics Pro Provide data Pro Monthly basis
Top Cons	Minus Pulling reports Minus Social profiles Minus Lot of data

Best Alternatives
	Comscore Ad Metrix
Small Businesses	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10
Enterprises	Talkwalker Score 8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	Comscore Ad Metrix
Likelihood to Recommend	7.0 (4 ratings)
Support Rating	8.0 (1 ratings)

User Testimonials
	Comscore Ad Metrix
Likelihood to Recommend	Comscore Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views. It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on. Incentivized Verified User Anonymous Read full review
Pros	Comscore Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages. Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value. Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights. Incentivized Verified User Anonymous Read full review
Cons	Comscore Deeper measurement in mobile, social and SVOD/OTT Major networks are not included (e.g. Turn DMP) Reach/frequency tool only allows for input of demo guarantee targeting Incentivized Joseph Alleruzzo Director, Client Lead Read full review
Support Rating	Comscore The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype. Incentivized Joseph Alleruzzo Director, Client Lead Read full review
Alternatives Considered	Comscore They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites Incentivized Verified User Anonymous Read full review
Return on Investment	Comscore I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool. Incentivized Verified User Anonymous Read full review
ScreenShots