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Comscore Ad Metrix

Score8 out of 10

14 Reviews and Ratings

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What is Comscore Ad Metrix?

Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.

Categories & Use Cases

Reviews

What users are saying about Comscore Ad Metrix.
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Comscore - A Great Digital Planning Tool

Incentivized
Joseph AlleruzzoView profile
Director, Client Lead in Marketing at Havas Media Group (5001-10,000 employees employees)

Pros

  • The largest analytics suites available for online
  • Benchmark for analyzing the advertising industry
  • Excellent user interface

Cons

  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting

Return on Investment

  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale

Alternatives Considered

Google Analytics, Quantcast Measure and Adobe Analytics

Other Software Used

Google Analytics, Salesforce Community Cloud, Tableau Desktop

Excellent tool with Actionable Insights

Incentivized
Verified User
Director in Marketing (10,001+ employees employees)

Pros

  • AdMetrix Quick Reports is an excellent tool to help full a broad variety of reports across our advertising and industry/trends in general. It helps to quickly and efficiently access reports and maximize usage of the tool.
  • Advertiser Trend is especially helpful to pull trending data for various publishes and target audiences across large periods of time.
  • Demographic Profile has been helpful to pull various metrics across a specific target audience. This helps provide data to Ad Sales to target correct users in specific demographics with well placed ads.

Cons

  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet

Return on Investment

  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.

Alternatives Considered

Nielsen Digital Ads Ratings

Other Software Used

Adobe Analytics, Adobe Audience Manager, Adobe Target

comScore making insights easier

Incentivized
Verified User
Account Manager in Product Management (51-200 employees employees)

Pros

  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.

Cons

  • The layout isn't very intuitive. Training is the best way to learn how to use this tool
  • Your work doesn't automatically save, so if you by accidentally hit back, you lose everything you were working on.

Return on Investment

  • By providing insight from comScore to potential clients/existing clients we can tend to the clients ideal target audience better.
  • Overall smarter way to understand our audience.

Alternatives Considered

Qualcomm IoT Development Platform

Other Software Used

Google Analytics, Qualcomm IoT Development Platform, Sailthru

Great tool for Media Planning and Reporting

Incentivized
Verified User
Strategist (1-10 employees employees)

Pros

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

Cons

  • Tagging - I have trouble tagging/tracking client pages with pretty much any platform I use. ComScore is no different. I prefer using Google Analytics and Tag Manager to tag and track client pages as the clients seem to understand how to implement them a bit easier than any other type. Mobile tagging is especially clunky.
  • Social analytics - there needs to be better integration with social profiles and platforms. Clients are asking about this a lot more now. We can get data straight from the social platform dashboard, i.e. Facebook Business Manager, but it would be nice to have this integrated with web analytics in one place.
  • Processing time - Pulling reports with a lot of data can take what seems like forever. Speeding up the data pull process would be huge.

Return on Investment

  • I don't have any hard numbers on how ROI has improved, but in terms of gaining client trust, the data and insights we glean from ComScore help us to support our rationale for the media recommendations we make on a regular basis.
  • The tool is an industry standard that clients are familiar with so they trust the data we pull from ComScore.

Other Software Used

DoubleClick, AdWords, AdGooroo