Comscore Media Metrix Multi-Platform vs. Demographics Pro

Comscore Media Metrix Multi-Platform

Comscore Media Metrix Multi-Platform

5 Reviews and Ratings

Demographics Pro

Demographics Pro

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore Media Metrix Multi-Platform	Score 8.0 out of 10	N/A	Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…	N/A
Demographics Pro	Score 10.0 out of 10	N/A	Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…	$500 per month

Pricing

Comscore Media Metrix Multi-Platform

Demographics Pro

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Comscore Media Metrix Multi-Platform	Demographics Pro
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore Media Metrix Multi-Platform	Demographics Pro

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	Comscore Media Metrix Multi-Platform	Demographics Pro
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User Ratings
	Comscore Media Metrix Multi-Platform	Demographics Pro
Likelihood to Recommend	7.0 (2 ratings)	10.0 (1 ratings)

User Testimonials
	Comscore Media Metrix Multi-Platform	Demographics Pro
Likelihood to Recommend	Comscore Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Demographics Pro Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations. Incentivized Verified User Anonymous Read full review
Pros	Comscore Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric. The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data. Allows you to slice up a single campaign and surmise how it will perform across various subsets of media. Incentivized Verified User Anonymous Read full review	Demographics Pro location demos income demos brand affinity info Incentivized Verified User Anonymous Read full review
Cons	Comscore Overall platform interface. Faster reporting. More partners need to be added for analysis. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Demographics Pro the price, it can be hard to justify the cost with some clients Incentivized Verified User Anonymous Read full review
Alternatives Considered	Comscore comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective. Incentivized Verified User Anonymous Read full review	Demographics Pro Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic. Incentivized Verified User Anonymous Read full review
Return on Investment	Comscore It has allows for us to streamline our partner mix. Provides us with easy reporting for clients. Gives us one planning tool. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Demographics Pro Has made it possible for us to justify campaigns with clients. Incentivized Verified User Anonymous Read full review
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