CONTENTdm is a DAM for libraries, from OCLC headquartered in Dublin, Ohio.
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MarcomCentral
Score 8.5 out of 10
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MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
CONTENTdm is well-suited for smaller organizations as a simple solution to present a digital collection on the web. If your need is complex and requires digital preservation as part of the workflow, it may not be the best solution.
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
As a digital asset management system, one would expect the capability of managing preservation, which CONTENTdm lacks.
Lack of batch updating and other advanced metadata management capabilities.
The usage statistics does not work, and the company is not planning to fix it, at least based the interaction with tech support staff. Customers were referred to use Google Analytics.
We selected CONTENTdm because it had a good reputation, was used by many institutions, provided a good product, and supplied feedback and monthly reports. We are wondering about DPLA and if that will be the next evolution or platform.
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
It helped us to get started with our digital collections projects at a relatively low cost.
As our needs grew, it became apparent that we needed something more powerful, and that provides better workflows and better statistics and is able to handle the whole life cycle of digitation projects.
Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
