Contentful vs. HubSpot CMS Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.8 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
Pricing
ContentfulHubSpot CMS Hub
Editions & Modules
Team
489/month
Community
Free
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
ContentfulHubSpot CMS Hub
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ContentfulHubSpot CMS Hub
Security
Comparison of Security features of Product A and Product B
Contentful
7.3
8 Ratings
10% below category average
HubSpot CMS Hub
10.0
9 Ratings
21% above category average
Role-based user permissions7.38 Ratings10.09 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
8.0
9 Ratings
5% above category average
HubSpot CMS Hub
10.0
8 Ratings
28% above category average
API8.38 Ratings10.08 Ratings
Internationalization / multi-language7.76 Ratings10.05 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.7
10 Ratings
1% above category average
HubSpot CMS Hub
6.4
9 Ratings
18% below category average
WYSIWYG editor7.34 Ratings2.07 Ratings
Code quality / cleanliness8.56 Ratings7.09 Ratings
Admin section8.08 Ratings9.09 Ratings
Page templates7.64 Ratings1.09 Ratings
Library of website themes7.52 Ratings9.09 Ratings
Mobile optimization / responsive design7.75 Ratings5.08 Ratings
Publishing workflow8.09 Ratings9.08 Ratings
Form generator7.01 Ratings9.08 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
8.0
9 Ratings
8% above category average
HubSpot CMS Hub
8.2
9 Ratings
11% above category average
Content taxonomy8.08 Ratings8.08 Ratings
SEO support7.07 Ratings10.09 Ratings
Bulk management7.75 Ratings10.09 Ratings
Availability / breadth of extensions8.56 Ratings7.08 Ratings
Community / comment management9.01 Ratings6.08 Ratings
Best Alternatives
ContentfulHubSpot CMS Hub
Small Businesses
Divi
Divi
Score 10.0 out of 10
Divi
Divi
Score 10.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentfulHubSpot CMS Hub
Likelihood to Recommend
8.3
(10 ratings)
9.0
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ContentfulHubSpot CMS Hub
Likelihood to Recommend
Contentful
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
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HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
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Pros
Contentful
  • Clean, modern interface (not clunky and outdated, like WordPress)
  • High degree of flexibility (I can structure data any way my clients need)
  • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
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HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
Read full review
Cons
Contentful
  • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
  • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
  • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
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HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Usability
Contentful
No answers on this topic
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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Support Rating
Contentful
No answers on this topic
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
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HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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Return on Investment
Contentful
  • There was no negative impact as such.
  • Positive impact is increase in sales.
  • More work is delivered due to reusability and other features within a time and less manual effort.
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HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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ScreenShots

Contentful Screenshots

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