Contentful vs. HubSpot Content Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
HubSpot Content Hub
Score 8.0 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month
Pricing
ContentfulHubSpot Content Hub
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
Offerings
Pricing Offerings
ContentfulHubSpot Content Hub
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAnnual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
ContentfulHubSpot Content Hub
Features
ContentfulHubSpot Content Hub
Security
Comparison of Security features of Product A and Product B
Contentful
8.5
10 Ratings
4% above category average
HubSpot Content Hub
-
Ratings
Role-based user permissions8.510 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
9.5
12 Ratings
20% above category average
HubSpot Content Hub
-
Ratings
API9.311 Ratings00 Ratings
Internationalization / multi-language9.79 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.8
13 Ratings
0% above category average
HubSpot Content Hub
-
Ratings
WYSIWYG editor7.34 Ratings00 Ratings
Code quality / cleanliness9.58 Ratings00 Ratings
Admin section9.311 Ratings00 Ratings
Page templates7.64 Ratings00 Ratings
Library of website themes7.52 Ratings00 Ratings
Mobile optimization / responsive design4.57 Ratings00 Ratings
Publishing workflow9.312 Ratings00 Ratings
Form generator7.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
9.4
12 Ratings
23% above category average
HubSpot Content Hub
-
Ratings
Content taxonomy10.011 Ratings00 Ratings
SEO support10.09 Ratings00 Ratings
Bulk management9.08 Ratings00 Ratings
Availability / breadth of extensions9.08 Ratings00 Ratings
Community / comment management9.01 Ratings00 Ratings
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ContentfulHubSpot Content Hub
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Score 10.0 out of 10
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Score 10.0 out of 10
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RWS Tridion Sites
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Score 9.0 out of 10
CoSchedule Marketing Suite
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Score 10.0 out of 10
Enterprises
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Score 9.0 out of 10
Conductor
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Score 9.2 out of 10
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User Ratings
ContentfulHubSpot Content Hub
Likelihood to Recommend
8.3
(13 ratings)
7.6
(18 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
9.0
(3 ratings)
7.8
(8 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
ContentfulHubSpot Content Hub
Likelihood to Recommend
Contentful
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
Read full review
HubSpot
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
Read full review
Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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HubSpot
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
Read full review
Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Read full review
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Likelihood to Renew
Contentful
No answers on this topic
HubSpot
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
Read full review
Usability
Contentful
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
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HubSpot
HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
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Reliability and Availability
Contentful
No answers on this topic
HubSpot
As of now we didn't face any application errors and unplanned outages.
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Performance
Contentful
No answers on this topic
HubSpot
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
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Support Rating
Contentful
No answers on this topic
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Online Training
Contentful
No answers on this topic
HubSpot
Pretty easy and resources available at fingertips.
Read full review
Implementation Rating
Contentful
No answers on this topic
HubSpot
Yes, recreation of landing pages, forms and email templates.
Read full review
Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
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HubSpot
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
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Scalability
Contentful
No answers on this topic
HubSpot
Because it aligns with our goals and streamlined all the hubspot at one place.
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Return on Investment
Contentful
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
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HubSpot
  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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ScreenShots

Contentful Screenshots

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