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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.7 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Pricing
    ContentfulHubSpot Content Hub
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    Offerings
    Pricing Offerings
    ContentfulHubSpot Content Hub
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Annual commitment required. A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    ContentfulHubSpot Content Hub
    Considered Both Products
    Contentful
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    88%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    82%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    89%
    Implementation went as expected
    8 Answers
    Features
    ContentfulHubSpot Content Hub
    Security
    Comparison of Security features of Contentful and HubSpot Content Hub
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    HubSpot Content Hub
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and HubSpot Content Hub
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    HubSpot Content Hub
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and HubSpot Content Hub
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    HubSpot Content Hub
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and HubSpot Content Hub
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    HubSpot Content Hub
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Best Alternatives
    ContentfulHubSpot Content Hub
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulHubSpot Content Hub
    Likelihood to Recommend
    8.3
    (13 ratings)
    7.5
    (18 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ContentfulHubSpot Content Hub
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
    Read full review
    Performance
    Contentful
    No answers on this topic
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
    Read full review
    Online Training
    Contentful
    No answers on this topic
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
    Read full review
    Scalability
    Contentful
    No answers on this topic
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

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