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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Optimizely Commerce Connect

    Score6.6 out of 10
    N/AOptimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
    Pricing
    ContentfulOptimizely Commerce Connect
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentfulOptimizely Commerce Connect
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulOptimizely Commerce Connect
    Considered Both Products
    Contentful
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    71%
    Implementation went as expected
    5 Answers
    Features
    ContentfulOptimizely Commerce Connect
    Security
    Comparison of Security features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    Optimizely Commerce Connect
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    Optimizely Commerce Connect
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    Optimizely Commerce Connect
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    Optimizely Commerce Connect
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    -
    Ratings
    Optimizely Commerce Connect
    8.8
    27 Ratings
    12% above category average
    Product catalog & listings00 Ratings9.126 Ratings
    Product management00 Ratings9.126 Ratings
    Bulk product upload00 Ratings6.422 Ratings
    Branding00 Ratings9.124 Ratings
    Mobile storefront00 Ratings9.121 Ratings
    Product variations00 Ratings9.122 Ratings
    Website integration00 Ratings9.125 Ratings
    Visual customization00 Ratings9.124 Ratings
    CMS00 Ratings9.126 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    -
    Ratings
    Optimizely Commerce Connect
    8.2
    20 Ratings
    7% above category average
    Abandoned cart recovery00 Ratings8.216 Ratings
    Checkout user experience00 Ratings8.220 Ratings
    Online Payment System
    Comparison of Online Payment System features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    -
    Ratings
    Optimizely Commerce Connect
    8.2
    18 Ratings
    2% below category average
    eCommerce security00 Ratings8.218 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    -
    Ratings
    Optimizely Commerce Connect
    8.8
    26 Ratings
    13% above category average
    Promotions & discounts00 Ratings8.222 Ratings
    Personalized recommendations00 Ratings9.122 Ratings
    SEO00 Ratings9.122 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Contentful and Optimizely Commerce Connect
    Feature
    Contentful
    -
    Ratings
    Optimizely Commerce Connect
    8.0
    26 Ratings
    1% below category average
    Multi-site management00 Ratings9.121 Ratings
    Order processing00 Ratings7.320 Ratings
    Inventory management00 Ratings7.316 Ratings
    Shipping00 Ratings7.317 Ratings
    Custom functionality00 Ratings9.124 Ratings
    Best Alternatives
    ContentfulOptimizely Commerce Connect
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulOptimizely Commerce Connect
    Likelihood to Recommend
    8.3
    (13 ratings)
    7.1
    (27 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    4.6
    (2 ratings)
    Usability
    9.0
    (3 ratings)
    7.7
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.7
    (1 ratings)
    User Testimonials
    ContentfulOptimizely Commerce Connect
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Optimizely
    Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Optimizely
    • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
    • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
    • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Optimizely
    • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
    • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
    • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Optimizely
    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Incentivized
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Optimizely
    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Incentivized
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Optimizely
    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Incentivized
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    Optimizely
    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Optimizely
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Optimizely
    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Optimizely Commerce Connect Screenshots

    Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalizationScreenshot of Optimizely Opal, available within Commerce Connect to automate promotion creation by mapping products and variants from your existing product data. Turn tedious campaign work into high velocity scalable promotions.