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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Optimizely Configured Commerce

    Score8 out of 10
    N/AOptimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
    Pricing
    ContentfulOptimizely Configured Commerce
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentfulOptimizely Configured Commerce
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulOptimizely Configured Commerce
    Considered Both Products
    Contentful
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    67%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    67%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    92%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    29%
    Lived up to sales and marketing promises
    2 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    40%
    Implementation went as expected
    4 Answers
    Features
    ContentfulOptimizely Configured Commerce
    Security
    Comparison of Security features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    Optimizely Configured Commerce
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    Optimizely Configured Commerce
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    Optimizely Configured Commerce
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    Optimizely Configured Commerce
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    -
    Ratings
    Optimizely Configured Commerce
    7.4
    12 Ratings
    5% below category average
    Product catalog & listings00 Ratings7.312 Ratings
    Product management00 Ratings8.012 Ratings
    Bulk product upload00 Ratings7.612 Ratings
    Branding00 Ratings7.211 Ratings
    Mobile storefront00 Ratings7.69 Ratings
    Website integration00 Ratings7.511 Ratings
    Visual customization00 Ratings7.010 Ratings
    CMS00 Ratings7.112 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    -
    Ratings
    Optimizely Configured Commerce
    8.2
    11 Ratings
    7% above category average
    Abandoned cart recovery00 Ratings8.110 Ratings
    Checkout user experience00 Ratings8.211 Ratings
    Online Payment System
    Comparison of Online Payment System features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    -
    Ratings
    Optimizely Configured Commerce
    8.7
    12 Ratings
    4% above category average
    eCommerce security00 Ratings8.712 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    -
    Ratings
    Optimizely Configured Commerce
    7.2
    12 Ratings
    7% below category average
    Promotions & discounts00 Ratings7.110 Ratings
    Personalized recommendations00 Ratings7.312 Ratings
    SEO00 Ratings7.111 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Contentful and Optimizely Configured Commerce
    Feature
    Contentful
    -
    Ratings
    Optimizely Configured Commerce
    7.7
    12 Ratings
    4% below category average
    Multi-site management00 Ratings7.48 Ratings
    Order processing00 Ratings8.212 Ratings
    Inventory management00 Ratings7.211 Ratings
    Shipping00 Ratings8.310 Ratings
    Custom functionality00 Ratings7.511 Ratings
    Best Alternatives
    ContentfulOptimizely Configured Commerce
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulOptimizely Configured Commerce
    Likelihood to Recommend
    8.3
    (13 ratings)
    6.4
    (12 ratings)
    Usability
    9.0
    (3 ratings)
    7.1
    (12 ratings)
    Support Rating
    -
    (0 ratings)
    7.5
    (12 ratings)
    User Testimonials
    ContentfulOptimizely Configured Commerce
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Optimizely
    The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Optimizely
    • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
    • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
    • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Optimizely
    • Need the ability to look at more of our user data
    • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
    • Classic CMS is very limited in ways end users like myself can edit widget content
    Incentivized
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Optimizely
    Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
    Incentivized
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Optimizely
    It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Optimizely
    I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Optimizely
    • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
    • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Optimizely Configured Commerce Screenshots

    Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.