Contentful vs. Syndigo Content Experience Hub

It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .

Incentivized

Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

Incentivized

• Flexible. This CMS can be easily extended and provide access to dynamic content
• Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
• Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.

Incentivized

• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

Incentivized

• Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
• There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
• A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.

Incentivized

• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

Incentivized

It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.

Incentivized

Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery

Incentivized

Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

Incentivized

• Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
• Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
• Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.

Incentivized

• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

Incentivized