TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contently

    Score9.9 out of 10
    N/AContently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A

    gShift (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.

    $199

    Pricing
    ContentlygShift (discontinued)
    Editions & Modules
    No answers on this topic
    kontextURLs
    $199
    Influencer Marketing module
    $299
    Brand Professional
    $325
    Agency Professional
    $999
    Offerings
    Pricing Offerings
    ContentlygShift (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
    More Pricing Information
    Features
    ContentlygShift (discontinued)
    Content Creation
    Comparison of Content Creation features of Contently and gShift (discontinued)
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    gShift (discontinued)
    -
    Ratings
    Ideation10.09 Ratings00 Ratings
    Approval workflows9.59 Ratings00 Ratings
    Content collaboration10.08 Ratings00 Ratings
    Content calendar8.58 Ratings00 Ratings
    Network for content licensing/production10.07 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Contently and gShift (discontinued)
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    gShift (discontinued)
    -
    Ratings
    Content hub10.09 Ratings00 Ratings
    Forms / Gated content9.06 Ratings00 Ratings
    Embedded CTAs10.05 Ratings00 Ratings
    Content distribution9.57 Ratings00 Ratings
    Content promotion10.07 Ratings00 Ratings
    Content automation9.06 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Contently and gShift (discontinued)
    Feature
    Contently
    9.6
    4 Ratings
    26% above category average
    gShift (discontinued)
    -
    Ratings
    Audience profiling and targeting10.04 Ratings00 Ratings
    Closed-loop tracking and reporting9.04 Ratings00 Ratings
    Content performance analytics10.04 Ratings00 Ratings
    Campaign optimization dashboard9.04 Ratings00 Ratings
    Competitive analytics10.04 Ratings00 Ratings
    SEO
    Comparison of SEO features of Contently and gShift (discontinued)
    Feature
    Contently
    -
    Ratings
    gShift (discontinued)
    8.6
    1 Ratings
    11% above category average
    Keyword analysis00 Ratings10.01 Ratings
    Backlink management00 Ratings6.01 Ratings
    SERP ranking tracking00 Ratings10.01 Ratings
    Page grader00 Ratings9.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings7.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Contently and gShift (discontinued)
    Feature
    Contently
    -
    Ratings
    gShift (discontinued)
    8.3
    1 Ratings
    9% above category average
    Local SEO00 Ratings10.01 Ratings
    Social SEO00 Ratings9.01 Ratings
    Mobile SEO00 Ratings4.01 Ratings
    Global SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Contently and gShift (discontinued)
    Feature
    Contently
    -
    Ratings
    gShift (discontinued)
    6.0
    2 Ratings
    33% below category average
    Multi-domain support00 Ratings5.01 Ratings
    Integration with web analytics tools00 Ratings7.02 Ratings
    Best Alternatives
    ContentlygShift (discontinued)
    Small Businesses
    Percolate, now part of Seismic
    Score9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentlygShift (discontinued)
    Likelihood to Recommend
    9.5
    (11 ratings)
    10.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentlygShift (discontinued)
    Likelihood to Recommend
    Contently
    It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
    Incentivized
    Read full review
    Discontinued Products
    gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
    Incentivized
    Read full review
    Pros
    Contently
    • Consolidating my work in one place to make my work life easier
    • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
    • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
    Incentivized
    Read full review
    Discontinued Products
    • Bringing most of your applications to one platform.
    • Managing Gmail Accounts.
    • Bringing all your communication channels to one spot.
    • Easy setup and account integration.
    Incentivized
    Read full review
    Cons
    Contently
    • I have been using it for 3.5 years, and have had no response from potential clients.
    • The portfolio section is pretty easy to use, but I don't love the format.
    • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
    • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
    Incentivized
    Read full review
    Discontinued Products
    • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
    • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
    Incentivized
    Read full review
    Support Rating
    Contently
    I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Contently
    I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
    Incentivized
    Read full review
    Discontinued Products
    They are very different tools can't compare them.
    Incentivized
    Read full review
    Return on Investment
    Contently
    • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
    • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
    Incentivized
    Read full review
    Discontinued Products
    • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
    • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
    Incentivized
    Read full review
    ScreenShots

    gShift (discontinued) Screenshots

    Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.