1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

  • Google Content Experiments (discontinued) ranks higher in 3 feature sets: Testing and Experimentation, Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.9

Convertize

89%
9.2

Google Content Experiments (discontinued)

92%
Google Content Experiments (discontinued) ranks higher in 18/19 features

a/b experiment testing

10.0
100%
1 Rating
9.0
90%
1 Rating

Split URL testing

10.0
100%
1 Rating
10.0
100%
1 Rating

Test significance

8.0
80%
1 Rating
9.0
90%
1 Rating

Visual / WYSIWYG editor

9.0
90%
1 Rating
10.0
100%
1 Rating

Advanced code editor

9.0
90%
1 Rating
9.0
90%
1 Rating

Preview mode

8.0
80%
1 Rating
8.0
80%
1 Rating

Test duration calculator

8.0
80%
1 Rating
10.0
100%
1 Rating

Multivariate testing

N/A
0 Ratings
10.0
100%
1 Rating

Multi-page/funnel testing

N/A
0 Ratings
9.0
90%
1 Rating

Cross-browser testing

N/A
0 Ratings
8.0
80%
1 Rating

Mobile app testing

N/A
0 Ratings
8.0
80%
1 Rating

Page surveys

N/A
0 Ratings
8.0
80%
1 Rating

Visitor recordings

N/A
0 Ratings
8.0
80%
1 Rating

Experiment scheduler

N/A
0 Ratings
10.0
100%
1 Rating

Experiment workflow and approval

N/A
0 Ratings
8.0
80%
1 Rating

Dynamic experiment activation

N/A
0 Ratings
10.0
100%
1 Rating

Client-side tests

N/A
0 Ratings
10.0
100%
1 Rating

Server-side tests

N/A
0 Ratings
10.0
100%
1 Rating

Mutually exclusive tests

N/A
0 Ratings
10.0
100%
1 Rating

Audience Segmentation & Targeting

8.0

Convertize

80%
10.0

Google Content Experiments (discontinued)

100%
Google Content Experiments (discontinued) ranks higher in 4/4 features

Standard visitor segmentation

8.0
80%
1 Rating
10.0
100%
1 Rating

Website personalization

8.0
80%
1 Rating
10.0
100%
1 Rating

Behavioral visitor segmentation

N/A
0 Ratings
10.0
100%
1 Rating

Traffic allocation control

N/A
0 Ratings
10.0
100%
1 Rating

Results and Analysis

6.3

Convertize

63%
9.9

Google Content Experiments (discontinued)

99%
Google Content Experiments (discontinued) ranks higher in 8/8 features

Goal tracking

7.0
70%
1 Rating
10.0
100%
1 Rating

Test reporting

5.0
50%
1 Rating
9.0
90%
1 Rating

Experiments results dashboard

7.0
70%
1 Rating
10.0
100%
1 Rating

Click analytics

N/A
0 Ratings
10.0
100%
1 Rating

Form fill analysis

N/A
0 Ratings
10.0
100%
1 Rating

Conversion tracking

N/A
0 Ratings
10.0
100%
1 Rating

Results segmentation

N/A
0 Ratings
10.0
100%
1 Rating

CSV export

N/A
0 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Google Content Experiments (discontinued) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Convertize

80%
1 Rating
9.0

Google Content Experiments (discontinued)

90%
13 Ratings

Likelihood to Renew

Convertize

N/A
0 Ratings
7.5

Google Content Experiments (discontinued)

75%
10 Ratings

Support Rating

Convertize

N/A
0 Ratings
8.0

Google Content Experiments (discontinued)

80%
2 Ratings

Likelihood to Recommend

Glassbox

For startups that want to experiment with their landing page, I think Convertize is great. Especially if your team doesn't have time to build a solution yourself. One of the best things, in my opinion, is that it can be used by non-tech people, such as a marketing department and so on.
Read full review

Google

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review

Pros

Glassbox

No answers on this topic

Google

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review

Cons

Glassbox

No answers on this topic

Google

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review

Pricing Details

Convertize

Starting Price

$49 20,000 visitors per month

Editions & Modules

Convertize editions and modules pricing
EditionModules
Solo491
Team1992
Team3293
Team4994
Team8295

Footnotes

  1. 20,000 visitors per month
  2. 100,000 visitors per month
  3. 500,000 visitors per month
  4. 1,000,000 visitors/month
  5. 2,000,000 visitors per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Google Content Experiments (discontinued)

Starting Price

Editions & Modules

Google Content Experiments (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Glassbox

    No answers on this topic

    Google

    Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
    Read full review

    Support Rating

    Glassbox

    No answers on this topic

    Google

    Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
    Read full review

    Alternatives Considered

    Glassbox

    No answers on this topic

    Google

    Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
    Read full review

    Return on Investment

    Glassbox

    No answers on this topic

    Google

    • CE has made efficient time use easy and fool-proof when it comes to learning the software
    • Because it integrates with other Google programs there is a benefit to track with Google Analytics
    • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
    Read full review

    Screenshots

    Add comparison