What users are saying about
71 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Google Content Experiments

I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started
Mark Castaldo profile photo

Pros

Google Content Experiments

  • Easy to use and implement.
  • Easy to understand the reports.
  • Seamless integration with Google Analytics.
Mark Castaldo profile photo

Cons

Google Content Experiments

  • It doesn't handle multivariate testing
  • Basic test configuration compared to other testing tools in the market
  • Still requires a developer to code new pages rather than CMS capabilities of some products
Lee Duong profile photo

Likelihood to Renew

Google Content Experiments

Google Content Experiments 7.5
Based on 10 answers
The tools free so there's no need to renew contracts. We'll use it on an adhoc basis as it's always available
Lee Duong profile photo

Alternatives Considered

Google Content Experiments

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Mark Castaldo profile photo

Return on Investment

Google Content Experiments

  • Improved goal conversion rates.
  • Increased time spent on site.
Mark Castaldo profile photo

Pricing Details

Google Content Experiments

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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