74 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Google Content Experiments (discontinued)

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Salvatore Polizzi McDonagh | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Google Content Experiments (discontinued)
9.2
a/b experiment testing
Google Content Experiments (discontinued)
9.0
Split URL testing
Google Content Experiments (discontinued)
10.0
Multivariate testing
Google Content Experiments (discontinued)
10.0
Multi-page/funnel testing
Google Content Experiments (discontinued)
9.0
Cross-browser testing
Google Content Experiments (discontinued)
8.0
Mobile app testing
Google Content Experiments (discontinued)
8.0
Test significance
Google Content Experiments (discontinued)
9.0
Visual / WYSIWYG editor
Google Content Experiments (discontinued)
10.0
Advanced code editor
Google Content Experiments (discontinued)
9.0
Page surveys
Google Content Experiments (discontinued)
8.0
Visitor recordings
Google Content Experiments (discontinued)
8.0
Preview mode
Google Content Experiments (discontinued)
8.0
Test duration calculator
Google Content Experiments (discontinued)
10.0
Experiment scheduler
Google Content Experiments (discontinued)
10.0
Experiment workflow and approval
Google Content Experiments (discontinued)
8.0
Dynamic experiment activation
Google Content Experiments (discontinued)
10.0
Client-side tests
Google Content Experiments (discontinued)
10.0
Server-side tests
Google Content Experiments (discontinued)
10.0
Mutually exclusive tests
Google Content Experiments (discontinued)
10.0

Audience Segmentation & Targeting

Google Content Experiments (discontinued)
10.0
Standard visitor segmentation
Google Content Experiments (discontinued)
10.0
Behavioral visitor segmentation
Google Content Experiments (discontinued)
10.0
Traffic allocation control
Google Content Experiments (discontinued)
10.0
Website personalization
Google Content Experiments (discontinued)
10.0

Results and Analysis

Google Content Experiments (discontinued)
9.9
Click analytics
Google Content Experiments (discontinued)
10.0
Form fill analysis
Google Content Experiments (discontinued)
10.0
Conversion tracking
Google Content Experiments (discontinued)
10.0
Goal tracking
Google Content Experiments (discontinued)
10.0
Test reporting
Google Content Experiments (discontinued)
9.0
Results segmentation
Google Content Experiments (discontinued)
10.0
CSV export
Google Content Experiments (discontinued)
10.0
Experiments results dashboard
Google Content Experiments (discontinued)
10.0

Pros

Google Content Experiments (discontinued)

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
John Mills | TrustRadius Reviewer

Cons

Google Content Experiments (discontinued)

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 7.5
Based on 10 answers
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Jenny DeGraff | TrustRadius Reviewer

Support Rating

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 8.0
Based on 2 answers
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Google Content Experiments (discontinued)

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Mark Castaldo | TrustRadius Reviewer

Return on Investment

Google Content Experiments (discontinued)

  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
David Jackiewicz | TrustRadius Reviewer

Pricing Details

Google Content Experiments (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Content Experiments (discontinued)
9.0

Likelihood to Renew

Google Content Experiments (discontinued)
7.5

Support Rating

Google Content Experiments (discontinued)
8.0

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