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71 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Google Content Experiments

I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started
Mark Castaldo profile photo


  • Easy to use and implement.
  • Easy to understand the reports.
  • Seamless integration with Google Analytics.
Mark Castaldo profile photo


  • Requires code setup for each experiment (less of an issue if also using Google Tag Manager)
  • Does not allow for multivariate testing
  • Does not allow for advancing testing and targeting
Antonio Segovia profile photo

Likelihood to Renew

Google Content Experiments7.5
Based on 10 answers
We have upgraded to Optimizley. We basically outgrew Google Content Experiments, but it's still a good, free tool.
Antonio Segovia profile photo

Alternatives Considered

We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing.
Lee Duong profile photo

Return on Investment

  • Helps us identify if new pages perform in terms of conversion
  • Removes risk from deploying changes
  • Provides real customer feedback
Lee Duong profile photo

Pricing Details

Google Content Experiments

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details