Likelihood to Recommend
Google Content Experiments
I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started
- Requires code setup for each experiment (less of an issue if also using Google Tag Manager)
- Does not allow for multivariate testing
- Does not allow for advancing testing and targeting
Likelihood to Renew
Google Content Experiments7.5
Based on 10 answers
We have upgraded to Optimizley. We basically outgrew Google Content Experiments, but it's still a good, free tool.
We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing.
Return on Investment
- Helps us identify if new pages perform in terms of conversion
- Removes risk from deploying changes
- Provides real customer feedback