Google Content Experiments (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Content Experiments (discontinued)	Score 7.3 out of 10	N/A	Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Google Content Experiments (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Google Content Experiments (discontinued)
Considered Both Products	Google Content Experiments (discontinued) Verified User Manager Chose Google Content Experiments (discontinued) Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are … Incentivized Helpful? Verified User Analyst Chose Google Content Experiments (discontinued) It frankly was down to cost. Other platforms offer better targeting etc., however, we found that unless we could demonstrate early value - we didn't get budget sign off. Our teams aren't usually large enough to justify the cost and time to invest in a more complex platform - so … Incentivized Helpful? Mark Castaldo Marketing Web Developer Chose Google Content Experiments (discontinued) Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments. Incentivized Helpful? Jenny DeGraff Design Optimization Manager Chose Google Content Experiments (discontinued) Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that … Helpful? Antonio Segovia IT Applications Manager Chose Google Content Experiments (discontinued) Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so … Incentivized Helpful? Verified User Analyst Chose Google Content Experiments (discontinued) I have not used any alternatives. I only use Content Experiments because it is in GA. Incentivized Helpful? Sam Wiltshire Web Marketing Specialist Chose Google Content Experiments (discontinued) Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website. Incentivized Helpful? Lee Duong Conversion Manager Chose Google Content Experiments (discontinued) We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing. Helpful? John Mills Customer & Consumer Insight Manager Chose Google Content Experiments (discontinued) If you are looking for a more advanced great value for money solution I would recommend investigating Visual Website Optimizer. For a more powerful enterprise level solution with the option to have a fully managed service I would recommend Maxymiser. Helpful? Verified User Analyst Chose Google Content Experiments (discontinued) GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce. Helpful? David Jackiewicz Marketing Manager Chose Google Content Experiments (discontinued) Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it … Helpful?
Top Pros	Pro Google analytics Pro Set up Pro Seamless integration
Top Cons	Minus Multivariate testing Minus Easily find Minus Learning curve

Features

Google Content Experiments (discontinued)

Testing and Experimentation

Comparison of Testing and Experimentation features of Product A and Product B
	Google Content Experiments (discontinued) 9.2 1 Ratings 7% above category average
a/b experiment testing	9.01 Ratings
Split URL testing	10.01 Ratings
Multivariate testing	10.01 Ratings
Multi-page/funnel testing	9.01 Ratings
Cross-browser testing	8.01 Ratings
Mobile app testing	8.01 Ratings
Test significance	9.01 Ratings
Visual / WYSIWYG editor	10.01 Ratings
Advanced code editor	9.01 Ratings
Page surveys	8.01 Ratings
Visitor recordings	8.01 Ratings
Preview mode	8.01 Ratings
Test duration calculator	10.01 Ratings
Experiment scheduler	10.01 Ratings
Experiment workflow and approval	8.01 Ratings
Dynamic experiment activation	10.01 Ratings
Client-side tests	10.01 Ratings
Server-side tests	10.01 Ratings
Mutually exclusive tests	10.01 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Google Content Experiments (discontinued) 10.0 1 Ratings 13% above category average
Standard visitor segmentation	10.01 Ratings
Behavioral visitor segmentation	10.01 Ratings
Traffic allocation control	10.01 Ratings
Website personalization	10.01 Ratings

Results and Analysis

Comparison of Results and Analysis features of Product A and Product B
	Google Content Experiments (discontinued) 9.9 1 Ratings 15% above category average
Click analytics	10.01 Ratings
Form fill analysis	10.01 Ratings
Conversion tracking	10.01 Ratings
Goal tracking	10.01 Ratings
Test reporting	9.01 Ratings
Results segmentation	10.01 Ratings
CSV export	10.01 Ratings
Experiments results dashboard	10.01 Ratings

Best Alternatives
	Google Content Experiments (discontinued)
Small Businesses	Kameleoon Score 9.5 out of 10
Medium-sized Companies	Kameleoon Score 9.5 out of 10
Enterprises	Kameleoon Score 9.5 out of 10
All Alternatives	View all alternatives

User Ratings
	Google Content Experiments (discontinued)
Likelihood to Recommend	9.0 (13 ratings)
Likelihood to Renew	7.5 (10 ratings)
Support Rating	8.0 (1 ratings)

User Testimonials
	Google Content Experiments (discontinued)
Likelihood to Recommend	Discontinued Products Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs. Incentivized Salvatore Polizzi McDonagh Marketing and Lead Generation Manager Read full review
Pros	Discontinued Products Quick and easy to create and set up experiments Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing Already integrated into Google Analytics and can measure results against your existing conversion goals Allows nine possible variants to be A/B tested Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust Great value, it is free! John Mills Customer & Consumer Insight Manager Read full review
Cons	Discontinued Products Their documentation is not the best and it's quite a steep learning curve. They also don't tell you particularly well what sorts of things you should be testing. Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Discontinued Products Content Experiments just makes it is simple and easy to implement A\|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it. Jenny DeGraff Design Optimization Manager Read full review
Support Rating	Discontinued Products Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Discontinued Products Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments. Incentivized Mark Castaldo Marketing Web Developer Read full review
Return on Investment	Discontinued Products CE has made efficient time use easy and fool-proof when it comes to learning the software Because it integrates with other Google programs there is a benefit to track with Google Analytics The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate. David Jackiewicz Marketing Manager Read full review
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