Integrates well with Google Analytics
January 30, 2020
Integrates well with Google Analytics
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Content Experiments
We use Google Content Experiments for AB testing in our Digital Marketing Department. Google Content Experiments allows us to test bounces, duration, click-throughs and session duration of users that enter our consumer websites. This tool allows us to test different marketing messages and designs to enhance the users experience, and helps us convert shoppers into buyers.
- Real time data
- Personalization
- Back end development needed for detailed tests.
- Some training required.
- Increased ROI
- Faster decision making
Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are plenty of resources for instructions to use the tool through Google's documentation, which sets it apart from other tools.
Do you think Google Content Experiments (discontinued) delivers good value for the price?
Yes
Are you happy with Google Content Experiments (discontinued)'s feature set?
Yes
Did Google Content Experiments (discontinued) live up to sales and marketing promises?
Yes
Did implementation of Google Content Experiments (discontinued) go as expected?
Yes
Would you buy Google Content Experiments (discontinued) again?
Yes