ConvertKit vs. Right On Interactive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Pricing
ConvertKitRight On Interactive
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
Offerings
Pricing Offerings
ConvertKitRight On Interactive
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll contracts are annual
More Pricing Information
Features
ConvertKitRight On Interactive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
15% above category average
Right On Interactive
7.0
1 Ratings
11% below category average
WYSIWYG email editor8.03 Ratings7.01 Ratings
Dynamic content10.03 Ratings00 Ratings
Ability to test dynamic content10.03 Ratings00 Ratings
Landing pages8.03 Ratings6.01 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization10.03 Ratings00 Ratings
Email deliverability reporting10.03 Ratings7.01 Ratings
List management10.03 Ratings00 Ratings
Triggered drip sequences10.03 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
14% above category average
Right On Interactive
8.5
1 Ratings
13% above category average
Dashboards9.03 Ratings9.01 Ratings
Standard reports9.03 Ratings8.01 Ratings
Custom reports9.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
16% above category average
Right On Interactive
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Right On Interactive
8.5
1 Ratings
10% above category average
Lead scoring and grading00 Ratings8.01 Ratings
Automated sales alerts and tasks00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
Right On Interactive
8.0
1 Ratings
7% above category average
Social profile integration00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
Right On Interactive
7.5
1 Ratings
1% below category average
Customizability00 Ratings7.01 Ratings
Integration with Salesforce.com00 Ratings8.01 Ratings
Best Alternatives
ConvertKitRight On Interactive
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VerticalResponse
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Score 9.3 out of 10
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User Ratings
ConvertKitRight On Interactive
Likelihood to Recommend
10.0
(3 ratings)
7.0
(1 ratings)
User Testimonials
ConvertKitRight On Interactive
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Right On Interactive
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Read full review
Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Right On Interactive
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Read full review
Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Right On Interactive
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Read full review
Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Right On Interactive
No answers on this topic
Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
Right On Interactive
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Read full review
ScreenShots

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index