TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Pricing
    ConvertKitRight On Interactive
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    Offerings
    Pricing Offerings
    ConvertKitRight On Interactive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—All contracts are annual
    More Pricing Information
    Community Pulse
    ConvertKitRight On Interactive
    Considered Both Products
    ConvertKit
    No answer on this topic
    Right On Interactive
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    ConvertKitRight On Interactive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    Right On Interactive
    7.0
    1 Ratings
    10% below category average
    WYSIWYG email editor9.06 Ratings7.01 Ratings
    Dynamic content8.76 Ratings00 Ratings
    Ability to test dynamic content8.76 Ratings00 Ratings
    Landing pages8.36 Ratings6.01 Ratings
    A/B testing8.46 Ratings00 Ratings
    Mobile optimization9.76 Ratings00 Ratings
    Email deliverability reporting9.76 Ratings7.01 Ratings
    List management8.06 Ratings00 Ratings
    Triggered drip sequences8.46 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    Right On Interactive
    8.5
    1 Ratings
    12% above category average
    Dashboards8.36 Ratings9.01 Ratings
    Standard reports9.76 Ratings8.01 Ratings
    Custom reports6.75 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    Right On Interactive
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    7% above category average
    Lead scoring and grading00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    -
    Ratings
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Social profile integration00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ConvertKit and Right On Interactive
    Feature
    ConvertKit
    -
    Ratings
    Right On Interactive
    7.5
    1 Ratings
    2% below category average
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Best Alternatives
    ConvertKitRight On Interactive
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitRight On Interactive
    Likelihood to Recommend
    8.0
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ConvertKitRight On Interactive
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index