What users are saying about
11 Ratings
6 Ratings
11 Ratings
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Score 7.5 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 4 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
WhatCounts
9.8
WYSIWYG email editor
ConvertKit
5.0
WhatCounts
9.0
Dynamic content
ConvertKit
7.0
WhatCounts
Ability to test dynamic content
ConvertKit
7.0
WhatCounts
Landing pages
ConvertKit
7.0
WhatCounts
10.0
A/B testing
ConvertKit
7.0
WhatCounts
10.0
Mobile optimization
ConvertKit
6.5
WhatCounts
10.0
Email deliverability reporting
ConvertKit
8.0
WhatCounts
10.0
List management
ConvertKit
6.5
WhatCounts
10.0
Triggered drip sequences
ConvertKit
9.0
WhatCounts

Reporting & Analytics

ConvertKit
6.7
WhatCounts
10.0
Dashboards
ConvertKit
5.5
WhatCounts
10.0
Standard reports
ConvertKit
5.5
WhatCounts
10.0
Custom reports
ConvertKit
9.0
WhatCounts

Pre-Send Testing

ConvertKit
8.5
WhatCounts
URL Validation
ConvertKit
9.0
WhatCounts
Link Tracking
ConvertKit
9.0
WhatCounts
Image Validation
ConvertKit
9.0
WhatCounts
Inbox Display
ConvertKit
7.0
WhatCounts
Email Accessibility Tools
ConvertKit
9.0
WhatCounts
Spelling and Grammar Check
ConvertKit
9.0
WhatCounts
Spam Testing
ConvertKit
9.0
WhatCounts
Email Previews
ConvertKit
7.0
WhatCounts

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Support Rating

ConvertKit

No score
No answers yet
No answers on this topic

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WhatCounts Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ConvertKit
6.5
WhatCounts
10.0

Support Rating

ConvertKit
WhatCounts
10.0

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