Cookiebot by Usercentrics vs. LiveRamp vs. TCS MasterCraft DataPlus

Any situation where a business needs to implement user-level control and consent over cookies from a website or web app is a suitable place to implement Cookiebot. It has a great deal of flexibility in how you trigger/kill cookies, and in how the user can activate or view features like re-visiting the consent popup at a later date or viewing the cookie declaration. They've really made Cookiebot into a component for your existing website rather than a standalone app.

Incentivized

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• Cookie sonsent management
• Compliance with GDPR
• Multilanguage support

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• The organization of the environments where Cookiebot is being used requires a slight learning curve and some getting used to.
• Viewing user's cookie preferences is a little cumbersome.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

In comparing the offering from our hosting company against Cookiebot, Cookiebot was the winner hands down. Easy to set up, use and monitor it met all of the criteria we had used in our search and at a reasonable price.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• A low-cost way to maintain GDPR compliance from a Cookie standpoint.
• Eliminated or reduced overhead costs associated with trying to keep up with cookie declarations and classifications.
• Provided a fast, scalable way to add new cookies in the future while maintaining GDPR compliance without requiring a developer (via Google Tag Manager custom triggers).

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized