Core Audience vs. Nielsen Marketing Cloud
Core Audience vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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Core Audience | N/A | Core Audience, formerly Red Aril but rebranded after its acquisiton by media company Hearst Corporation, is a data management platform (DMP). | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
Core Audience | Nielsen Marketing Cloud | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Core Audience | Nielsen Marketing Cloud | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Core Audience | Nielsen Marketing Cloud | ||||||||||||
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Core Audience | Nielsen Marketing Cloud | |
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Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Core Audience | Nielsen Marketing Cloud | |
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Likelihood to Recommend | - (0 ratings) | 8.0 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
Core Audience | Nielsen Marketing Cloud | |
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Likelihood to Recommend | Hearst Corporation No answers on this topic | Nielsen |
Pros | Hearst Corporation No answers on this topic | Nielsen |
Cons | Hearst Corporation No answers on this topic | Nielsen |
Likelihood to Renew | Hearst Corporation No answers on this topic | Nielsen |
Usability | Hearst Corporation No answers on this topic | Nielsen |
Support Rating | Hearst Corporation No answers on this topic | Nielsen |
Alternatives Considered | Hearst Corporation No answers on this topic | Nielsen |
Return on Investment | Hearst Corporation No answers on this topic | Nielsen |
ScreenShots |