CoRepo (discontinued) vs. Crayon Intel Pro

I have to go through a lot of data, searching for healthcare companies matching specific criteria. And it took a lot of my time to filter through google search results, opening dozens, hundreds of pages to find what I was looking for. With corepo.org it got much! easier and faster. These inbuilt search filters are amazing. If you need to search companies for any reason—CoRepo is definitely something you should try. Some of my colleagues also started using CoRepo for marketing and analysis. It is free for now, so why not save time and money on daily researches. This tool still has room for improvement, but as long as it is free—it is a good substitution to some pretty expensive analogs I used before.

Elsewhere in my review, I've talked about Crayon's incredible capabilities to track competitors, make ingesting intelligence about those competitors automatic, and how easily it incorporates that intelligence into dynamically and automatically-updated battlecards. I've also talked about their expanding use of AI to improve user experience and to improve the final work of CI professionals. All of which is to say that Crayon is the best tool I've ever used for intelligence analysis- it's incredible. Another area of consideration is analytics, particularly around win/loss data - Crayon's integration with Salesforce creates insightful analytics for understanding which competitors you're winning against, which you're losing against, which sellers are having a hard time, which are succeeding, and which sellers are utilizing the battlecards during the sales cycle. Proving ROI is simple with Crayon's analytics, as well, with a tool to show how much revenue you (as an individual) or your team have influenced with your battlecards.

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• Filters companies in search by very specific criteria.
• Saves time when doing research.
• Provides company information which is hard to find online.

• Win/Loss Analysis
• Competitive Listening
• Battlecard Creation

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• Make filters more visible, they are not obvious for new users.
• Add some descriptions or best practices.
• Allow users to create their own lists and share them.

• Crayon has been innovative in incorporating AI into the tool, both to enhance productivity and to enhance the outcomes of analysis. The fantastic thing is these features started rudimentary, have gotten better, and are set to get better still - I could recommend this to Crayon as an area for improvement (I suppose), but they're already working to take advantage of the latest AI features to make the user experience and our outputs even better.

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Crayon is super easy to use - regardless of level in the organization. As a power user, it's easy to curate the most important information about competitors and then distribute it out to leadership and other teams so that they can stay informed on the most important competitor trends. It allows me to share out information via email or through Slack and our competitive intel channel

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From my experience, CoRepo provides better search results, with links to the main page of company's official website, allows to group companies on varied criteria. While at Crunchbase information is often outdated or insufficient. Had to verify with official company websites or LinkedIn. LinkedIn Sales Navigator has fewer filters, so I have to additionally filter search results, sometimes manually. And CoRepo is free, while Crunchbase and LinkedIn are not)

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed.

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• Increased efficiency.
• Saved time
• Gave better leads for sales.

• Crayon has centralized what was previously a dispersed collection of competitive intelligence analysis, streamlined sharing of competitive insights, and allowed the CI Team unprecedented visibility into our impact on the business. This helps our business by: making sharing of analysis more efficient and creating a self-serve mechanism among our stakeholders, reducing the number of bespoke requests we receive; fostering competitive discussions among the wider workforce, which pulls in multiple perspective to ultimately shape and improve the quality of finished analysis; clarifying the impact of the CI Team's role on the business, which makes discussions around ROI with leadership much easier now that they're backed by hard numbers rather than a reliance on anecdotal evidence.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info