CoSchedule Marketing Suite vs. GroupTweet (discontinued)

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

Incentivized

GroupTweet will work well for any brand that needs to extend their message through advocates authorized by GroupTweet. Our media company, The Breaking News Network, is the largest hyperlocal media network devoted to social good, and unique in providing a way for any community newsmaker to get their word out through our city feeds. Over 4,000 Twitter feeds - for example, city politicians, civic groups, nonprofits and performing arts organizations - are authorized to share content on our 400 city feeds.

• Visually represent your content in one centralized place
• Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
• Better implement approval procedures
• Create read-only calendars for stakeholders so they can view the upcoming items on your calendar

Incentivized

• Since Twitter is a vehicle for breaking news, our correspondents in each of our 400 cities uses a simple hashtag to syndicate their local news and events. It is simple to use and correspondents don't have to do anything differently to share their messages across our city feeds.
• We can mobilize our correspondents to collectively promote news and events that impact the public good. For example, we can develop advocate networks to support initiatives like crowdfunding campaigns

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• GroupTweet would be awesome if the service for collaboratively distributing info extended to Facebook, G+ and other social networks. However, that's probably something out of their control to develop.

GroupTweet is simply the best way to syndicate messages across Twitter. It takes time to build the foundation of authorized users, but once the user base understood the power we provided to get their message out, it has become institutionally utilized.

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

There is no other product like GroupTweet! It is simple and takes no extra resources to use it, just add a hashtag. We are unusual in that we use GroupTweet for over 400 Twitter accounts. It would also work well for single accounts with a number of collaborative users.

• Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
• Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
• It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.

• Since The Breaking News Network is noncommercial, we use GroupTweet to extend our facility to support the community by functioning as Twitter based bulletin boards. By offering a free and valuable service to the community instead of a pushy sales person trying to sell advertising, we create a lot of good will.
• In the future, we will use GroupTweet to get advocate networks to support crowdfunding initiatives we bring forward with our new crowdfunding marketing company, BNN Funding. For more information on how we develop massive advocate networks, BNNFunding.com