CoSchedule Marketing Suite vs. MavSocial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pricing
CoSchedule Marketing SuiteMavSocial
Editions & Modules
No answers on this topic
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Offerings
Pricing Offerings
CoSchedule Marketing SuiteMavSocial
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteMavSocial
Features
CoSchedule Marketing SuiteMavSocial
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
1 Ratings
8% below category average
MavSocial
-
Ratings
Ideation5.01 Ratings00 Ratings
Content collaboration7.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
23% above category average
MavSocial
-
Ratings
Content distribution10.01 Ratings00 Ratings
Content promotion10.01 Ratings00 Ratings
Content automation10.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
29% above category average
MavSocial
-
Ratings
Closed-loop tracking and reporting10.01 Ratings00 Ratings
Content performance analytics10.01 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
MavSocial
9.0
2 Ratings
11% above category average
Content planning and scheduling00 Ratings9.52 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings8.52 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
MavSocial
9.0
1 Ratings
16% above category average
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
MavSocial
9.6
2 Ratings
14% above category average
Twitter00 Ratings9.52 Ratings
Facebook00 Ratings10.02 Ratings
LinkedIn00 Ratings10.02 Ratings
Instagram00 Ratings9.52 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
MavSocial
7.5
2 Ratings
3% below category average
Campaign success analytics00 Ratings7.02 Ratings
Real-time tracking00 Ratings8.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
MavSocial
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings8.01 Ratings
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Score 10.0 out of 10
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User Ratings
CoSchedule Marketing SuiteMavSocial
Likelihood to Recommend
10.0
(11 ratings)
9.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteMavSocial
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros
CoSchedule
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Cons
CoSchedule
  • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
  • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
  • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
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MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Usability
CoSchedule
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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MavSocial
No answers on this topic
Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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MavSocial
No answers on this topic
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
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Return on Investment
CoSchedule
  • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
  • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
  • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
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MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar