CoSchedule Marketing Suite vs. SmarterQueue

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

Incentivized

It's a great platform that can easily schedule posts, and create evergreen posting by creating queues with different categories of posts. SmarterQueue allows you to create a range of content categories (tips, updates, quotes, images, videos, promotions, stories, case studies, etc) and choose where to post the various categories of content so you don't blast all your channels with the same content (have content specific channels). The interface is very clean, easy to use, and simple to navigate through, and has an AI assistant to help you create content and content variations. What I like the most creating an evergreen queue to which I can simply keep adding new content to and the posting is taken of.

Incentivized

• Visually represent your content in one centralized place
• Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
• Better implement approval procedures
• Create read-only calendars for stakeholders so they can view the upcoming items on your calendar

Incentivized

• Queueing of posts to create evergreen content
• Setting up different categories of posts
• AI-assisted generating content and content variations
• Searching competition
• Post on Google My Business

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• AI-content generation can be improved
• Sometimes slow to load up queue and unresponsive
• Have more flexible plan to choose exactly the number of channels we want and only pay for what we use

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

SmarterQueue is more comprehensive, has more features for cheaper subscriptions, and more flexible price plans to suit your business needs, whether you want to scale down or scale up. The user-friendly interface enabled a very quick learning curve for myself and for my virtual assistant. Better UI design and layout, clean, simple, intuitive to use and navigate through, and does the job well.

Incentivized

• Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
• Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
• It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.

• Save time managing social media channels
• Everything is accessible in one place
• It is easy to delegate social media posting and content creation to a virtual assistant
• Good value for money for a social media management platform
• Posting on Google My Business
• Finding content ideas
• Leverage generative AI with the AI assistant to accelerate content creation

Incentivized