CoSchedule Marketing Suite vs. UpContent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
UpContent
Score 10.0 out of 10
N/A
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most recent is seen first Relevance - sorts content so what's most relevant to the topic is seen first Shareability - uses psychological…
$0
1 Topic
Pricing
CoSchedule Marketing SuiteUpContent
Editions & Modules
No answers on this topic
Free
$0
1 Topic
Starter
$7/Month
3 Topics
Engager
$19/Month
10 Topics
Leader
$45/Month
25 Topics
Offerings
Pricing Offerings
CoSchedule Marketing SuiteUpContent
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteUpContent
Features
CoSchedule Marketing SuiteUpContent
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
1 Ratings
8% below category average
UpContent
-
Ratings
Ideation5.01 Ratings00 Ratings
Content collaboration7.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
23% above category average
UpContent
9.5
1 Ratings
18% above category average
Content distribution10.01 Ratings9.01 Ratings
Content promotion10.01 Ratings9.01 Ratings
Content automation10.01 Ratings10.01 Ratings
Content hub00 Ratings10.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
29% above category average
UpContent
-
Ratings
Closed-loop tracking and reporting10.01 Ratings00 Ratings
Content performance analytics10.01 Ratings00 Ratings
Best Alternatives
CoSchedule Marketing SuiteUpContent
Small Businesses
Vyond
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Score 8.6 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
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Score 8.6 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
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User Ratings
CoSchedule Marketing SuiteUpContent
Likelihood to Recommend
10.0
(11 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteUpContent
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Community Elf
UpContent is effective for helping you:
  • Gather information several different content sources
  • Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
  • Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
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Pros
CoSchedule
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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Community Elf
  • Organize content from multiple sources
  • Helps you leverage curated content more easily for use on social media
  • Allows you to quickly share articles with your audience that you think will resonate with them
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Cons
CoSchedule
  • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
  • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
  • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
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Community Elf
  • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
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Usability
CoSchedule
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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Community Elf
No answers on this topic
Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Community Elf
No answers on this topic
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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Community Elf
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
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Return on Investment
CoSchedule
  • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
  • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
  • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
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Community Elf
  • We are able to gain efficiency in our social media efforts
  • Improve productivity when it comes to developing newsletters
  • Help us build our thought leadership with curated content
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

UpContent Screenshots

Screenshot of UpContent's search results page - 3 columns.