Creately vs. Opal

Creately sells itself as software specializing in a wide variety of areas, which is true in some cases. Visualizing and creating marketing processes, research, user flows, and general flowcharts is an extremely powerful tool. However, in other areas, such as Human Resources, UI/UX prototyping, and Wireframe design, it leaves a little to be desired compared to the competition.

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

• Helps to create wonderful charts.
• Helps co-worker to work on a similar project.
• It allows importing multiple templates.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Can add more tutorials to guide the users in the tool
• Tools lags sometimes when a diagram with lot of data is loaded
• It also gets stuck sometime when an Undo functionality is used

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

It definitely could be better, but it may also depend on the type of license you are subscribing to.

Incentivized

Creately is a more intuitive solution and has better looking elements, shapes etc.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

• We were able to save a lot of time in visualizing strategic processes.
• We saved meeting time by simply showing our workflows and keeping our coworkers in the loop.

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized