Creately vs. Opal

Creately sells itself as software specializing in a wide variety of areas, which is true in some cases. Visualizing and creating marketing processes, research, user flows, and general flowcharts is an extremely powerful tool. However, in other areas, such as Human Resources, UI/UX prototyping, and Wireframe design, it leaves a little to be desired compared to the competition.

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I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

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• I like that it supports remote work and that it makes real-time collaboration easy.
• AI-powered diagramming works well and has been very helpful in explaining complex ideas.
• It supports data driven workflows.
• It makes project management easy.
• It effortlessly boosts team productivity thanks to easy alignment with strategies.

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• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• The transition Creately made this year to their new non-Flash platform seems to almost function like a beta release in some instances.
• Customer support sometimes takes a while to return and the responses are not always the best or most helpful. Follow up isn't great, either.

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• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

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Creately is one of its Kind. The software has a straightforward interface and very supportive customer services providers. It is very well suited in diagramming and collaboration.

It definitely could be better, but it may also depend on the type of license you are subscribing to.

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Creately's folder system is a novel feature that beats its competitors. It helps keep everything organized. In addition, there are many more customization possibilities, especially in the shapes and in the library of templates and drawings. It has an intelligent drawing capability superior to all the competition, allowing more customization and detail.

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You get for what you paid for. Opal has more features

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• Helped the team work collaboratively by sharing on the ideas on Canvas
• Boosted the client engagement whenever this tool is used
• Made the work easier by providing the predesigned templates

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info