Creativity 365 vs Frame.io

• The apps are super easy to use.
• Creativity 365 software pack encompasses a wide range of functionalities, overlapping between each other to offer a complete toolset.
• It is great for capturing and highlighting important website contents with PDF Markup.
• Write-On Video is very helpful to spice up my videos and mash photos and videos together to create new content.

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• Frame.io provides an intuitive interface for clients to leave detailed feedback on videos they've hired us to produce. Users can leave public or private comments and start and stop on whichever video frames they choose. Users can draw on a frame using a non-destructive marker to make specific feedback (e.g. I don't like that this window is overexposed and is distracting me from looking at the interview). This allows for making nuanced critiques that are otherwise difficult to convey without using screengrabs or long email threads.
• Frame.io is easy to learn. If a user is new to the application, the software determines this and a short tutorial video pops up and teaches the new user how to interact with the application. It does this without taking the user to a new page and risk confusing a client. The software is simple to use and I never have issues with uninformed or flustered clients because of it.
• Frame.io makes sharing simple. Producers can send review links within the application or copy and paste the link into an email, whichever their preference. Users can also create live presentations to walk clients through a video as well. I've not used this feature extensively, so I'm unsure of how well it works, but the option is available.
• Frame.io interacts with video editing software (i.e. After Effects, Premiere Pro) using a plug-in. Before applications like Frame.io, we had to reference emails with timecodes and then decipher what the client is asking to have changed. It was cryptic, and feels archaic in hindsight. Now, the integration between the application and our software is seamless. I can revisit feedback by clicking on a comment in the review window, and it takes me to the exact point of criticism in the timeline. It's so easy to use and saves so much time.

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• Since it's a content creation toolset, it would be great if there was a photo editing tool.

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• Frame.io's permissions aren't great. Each individual project has its own permissions and there is no way to set a general admin permissions to team members thus allowing them to be added to every project.
• Frame.io sometimes has issues for our clients where they cannot add edits or where their film does not load.

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• It has definitely reduced work load times, and allows me more time to work on important projects.
• The PDF mark up and the ability to write text over videos has made presentations a lot more efficient to create and thus is time saving.
• Using NoteLedge to take notes and add photos to those notes helps with being better organized.

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• Frame.io has cut review time in half for us. When compared to the olden days of email threads for video review, I'll never want to go back. This is a huge time saver.
• Frame.io gives a high sense of professionalism. I've had multiple clients express their delight with the application. It helps our feedback process, but also keeps our clients happy.

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