Crushpath vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.

Incentivized

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Incentivized

• They do a great sales pitch on the phone to get you to buy in

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• I cannot think of any improvements for them to make.
• I have been very satisfied with their products.
• I would like to be able to incorporate my logo on the plan I currently use.

Incentivized

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.

Incentivized

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

This does not apply to me.

Incentivized

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

• It cost me money with no return at all

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized