Culture Amp vs. Sparrow

Culture Amp is a great tool for employee surveys, and has been able to scale with us for 5+ years. It's customizable and helps provide rich data on how employees are feeling so that we can continue to use that feedback to improving our company culture quarter over quarter.

Incentivized

• The Culture Amp support team is unparalleled. They offer live chat support as well as office hours that you can attend for help on anything from technical issues to the best way to phrase a survey question. They are always willing to help and are experts in their field.
• The report pages are very detailed and it's easy to view the data in a lot of different ways. This helps with more insightful analysis.
• I love that you can benchmark your survey results to your industry/region; it helps a lot to give context to your results.

Incentivized

• They recently launched a text analytics feature but I think it still needs some work. I don't find the attributes of sentiment to comments to make complete sense. Text analytics are also not yet available for export so it makes it very difficult to share with others in presentations and reports outside of the system.
• Currently they don't have the ability to set an automated file with and connect with an HRIS (at least not with Ultimate) so every time you want to refresh your users you have to upload a new file feed manually (which is pretty simple, it is just impossible to set the refresh on autopilot).

Incentivized

So I would give it a 10 once it is integrated, but because the integration was a challenge and I found the customer service to not be concierge level enough, I would have to lower it to an 8 for that reason.

Incentivized

Culture Amp is the first such tool I have used. I find it to be very well rounded and useful, especially since culture is one of the trickiest parts of a business to get a hold of as related to the bottom line. The fact that followup on goals and feedback can be done thanks to the platform is a very strong point.

Incentivized

• We use culture amp to measure engagement levels surrounding certain "standard" questions we ask on a recurring basis. this gives us a viable way to measure how we are doing overall in certain areas that are important to us.
• The Diversity survey helped us pinpoint some areas were we could work on improving. This came out in comments from several users.
• We have to keep in mind that comments are important, but sometimes it is just one person who is upset about one thing that does not affect anyone else. We must keep that in mind and set those aside. It is easy to get caught up in some of those comments.

Incentivized