5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 5 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 1 reviews and ratings
Feature Set Ratings
- Curata ranks higher in 1 feature set: Content Reporting & Analytics
- DivvyHQ ranks higher in 1 feature set: Content Publishing
Content Publishing

7.5
Curata
75%

9.3
DivvyHQ
93%
DivvyHQ ranks higher in 3/4 features
DivvyHQ ranks higher in 3/4 features
Content hub

7.0
70%
1 Rating
10.0
100%
1 Rating
Content distribution

8.0
80%
1 Rating
N/A
0 Ratings
Embedded CTAs

N/A
0 Ratings
9.0
90%
1 Rating
Content automation

N/A
0 Ratings
9.0
90%
1 Rating
Content Reporting & Analytics

8.5
Curata
85%

8.0
DivvyHQ
80%
Curata ranks higher in 2/3 features
Curata ranks higher in 2/3 features
Closed-loop tracking and reporting

8.0
80%
1 Rating
N/A
0 Ratings
Content performance analytics

9.0
90%
1 Rating
N/A
0 Ratings
Campaign optimization dashboard

N/A
0 Ratings
8.0
80%
1 Rating
Content Creation

Curata
Feature Set Not Supported
N/A

9.5
DivvyHQ
95%
DivvyHQ ranks higher in 2/2 features
DivvyHQ ranks higher in 2/2 features
Approval workflows

N/A
0 Ratings
9.0
90%
1 Rating
Content calendar

N/A
0 Ratings
10.0
100%
1 Rating
Attribute Ratings
- DivvyHQ is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.0
Curata
80%
2 Ratings

9.0
DivvyHQ
90%
1 Rating
Likelihood to Renew

10.0
Curata
100%
1 Rating

DivvyHQ
N/A
0 Ratings
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Marketing Manager
TAB BankBanking, 201-500 employees
DivvyHQ
It's a great visual representation for what's been scheduled for publishing. You're able to see whose project is whose, what the content item will be used for, and any other relevant details if you're curious enough to click on the calendar item. I have not used DivvyHQ for directly publishing content from within, like to social media platforms, websites, or newsletters, directly from Divvy.
Unum Scholar Intern
Colonial LifeInsurance, 1001-5000 employees
Pros
Curata
- Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
- The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
- I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
- Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
DivvyHQ
- content scheduling
- assigning items
- calendars
Unum Scholar Intern
Colonial LifeInsurance, 1001-5000 employees
Cons
Curata
- For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
- Having to keep reconnecting LinkedIn would throw me off at times.
- Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Marketing Manager
TAB BankBanking, 201-500 employees
DivvyHQ
- campaigns interface is a bit outdated
- I'd like to see the dashboard/homepage spruced up
- open on calendars rather than recent activity
Unum Scholar Intern
Colonial LifeInsurance, 1001-5000 employees
Pricing Details
Curata
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$699 per Instance (no seat limits)
Curata Editions & Modules
Edition
Curata Software | $6991 |
---|
- per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)DivvyHQ
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$1,500
Starting Price
$29 per month per user
DivvyHQ Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Curata
Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
DivvyHQ
No score
No answers yet
No answers on this topic
Alternatives Considered
Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
DivvyHQ
The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.
Unum Scholar Intern
Colonial LifeInsurance, 1001-5000 employees
Return on Investment
Curata
- I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Marketing Manager
TAB BankBanking, 201-500 employees
DivvyHQ
- content scheduling is almost seamless
- the corporate communications teams are transparent with one another
- content calendars keep us organized
Unum Scholar Intern
Colonial LifeInsurance, 1001-5000 employees