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X Pro

Score7.9 out of 10

122 Reviews and Ratings

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What is X Pro?

Replacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.

Categories & Use Cases

Reviews

What users are saying about X Pro.
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Fantastic Tool for Smaller Businesses/Agencies - Scalability a Question Mark

Incentivized
Daniel BerryView profile
Copywriter in Marketing at James Avery Artisan Jewelry (201-500 employees employees)

Use Cases and Deployment Scope

TweetDeck is a social media scheduling tool I use for smaller clients who have limited budgets. I've used it for anywhere from four clients up to 12 or so clients. It helps us schedule posts for all clients and see them in one place while not impacting our own budget.

Pros

  • Budget-Friendly
  • Easy to Use
  • Solid Security

Cons

  • Better-Looking UI
  • More Functionality
  • Occasional Technical Hiccups

Return on Investment

  • Reduced Monthly Social Media Tool Costs
  • Less Man Hours Due to Not Having to Switch Profiles
  • Efficient Scheduling for Multiple Clients

Usability

Alternatives Considered

Hootsuite, HubSpot Marketing Hub and Meta Business Manager

Other Software Used

Hootsuite, HubSpot Marketing Hub, Meta Business Manager

TweetDeck helps manage the chaos of X

Verified User
Director (51-200 employees employees)

Use Cases and Deployment Scope

TweetDeck is used to keep track of multiple Twitter/X accounts at once - both our own, and others. This allows our media organisation to see, at a glance, breaking news events for coverage, emerging trends and conversations, and to pick up stories or leads for investigation. On its own, it is hard to use X to keep track of multiple accounts. That means we could miss opportunities to amplify each others' tweets, and miss out on picking up leads in a timely fashion. TweetDeck's columns enable you to keep an eye on key accounts or subjects in one field of view, meaning you can stay up to date much more easily.

Pros

  • Keeping track of your own X account alongside those of colleagues
  • It enables you to follow key X accounts in one view
  • It allows you to set up search words or phrases eg locations
  • It is easy to switch between accounts

Cons

  • Improving the ease for geographic search so that tweets nearer to you are more readily seen would enhance the search functionality. You can do a geocode search, but most users won't be aware of it
  • If you have dozens of columns, the drag and drop reordering process can be a little slow - an ability to reorganise by table would be useful
  • Automated localised trends analysis would be helpful - gathering most viewed / retweeted tweets from your feeds into one column for example to help your spot trends or major stories.

Return on Investment

  • It has helped us increase Twitter followers by thousands - while this would be possible with X alone, it would have taken considerably longer.
  • It has enabled one person to handle three accounts with ease, meaning we could streamline management of social media.
  • It increased our team's visibility of scheduled tweets, reducing overlaps and ensuring better around the clock coverage.
  • Taking it paid-for has reduced its impact business wide as we could not afford to keep everyone's accounts.

Alternatives Considered

Hootsuite

Other Software Used

Meta Business Suite, Canva, Parse.ly

Usability

Like Twitter on steroids!

Incentivized
Kenny MadisonView profile
Comedian/filmmaker at Personal use (1-10 employees employees)

Pros

  • Versatility - It allows me to create separate columns of users, then scroll through the list I want instead of one giant list at a time.
  • Muting - Instead of having to into the mute words portion of Twitter, I have to just go up, enter the word, and it's instantly blocked.
  • Layout - It's chronological again. Guaranteed chronological. That's all I've ever wanted - a raw feed of information from people I follow.

Cons

  • Muting in lists - I have several lists, but I am only allowed to mute in a home feed. I would like to mute things not just in home, but in lists as well.
  • I have no other complaints. I really love Tweetdeck.

Return on Investment

  • It's made Twitter fun to use again. I don't like the new layout, but this one is easy to use.
  • It's made searching easier. I can have a side search on Twitter without having to leave my main window.
  • Time on Twitter has easily decreased, but I feel like I've digested more. More info is at my fingertips.

Other Software Used

Slack, Skype, Adobe Premiere Pro

TweetDeck is a must-have application for anyone who uses Twitter everyday

Incentivized
Billy Hawkins
Digital News Editor at talkSPORT (51-200 employees employees)

Pros

  • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
  • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.

Cons

  • Keyboard shortcuts can occasionally be frustrating, as one press of the wrong button can start a direct message. While using an account with millions of followers, this can lead to incorrectly sent messages.
  • Occasional log-in problems occur, though these are typically solved by logging back in through Twitter.com.

Return on Investment

  • Using TweetDeck has played a key role in growing talkSPORT.com by more than 150 percent over the past 18 months, largely due to an increased number of social interactions.
  • More content is produced due to the ease of TweetDeck, as staff can spend more time working on the website rather than being forced to slowly schedule tweets on the native client.

Alternatives Considered

Twitter Ads

Other Software Used

Parse.ly, Google Analytics, Dataminr

Great tool for Tweeting

Incentivized
Andy FullerView profile
Director of Strategic Content in Marketing at University of Notre Dame (5001-10,000 employees employees)

Pros

  • TweetDeck provides a detailed snapshot of your timeline and mentions in one view.
  • TweetDeck allows for scheduling across multiple accounts, and shows when each tweet is ready for publish.
  • TweetDeck allows you to customize the information you see for each account. If you don't want to see mentions but do want to see DMs for a certain account, you can do that.

Cons

  • At one time, TweetDeck allowed us to add gifs. For some reason, they took that away. I wish it would return.
  • This is a Twitter problem in general: we need an edit option.
  • More customization options for look and feel of the platform, perhaps?

Return on Investment

  • Increased efficiency.
  • Better ability to quickly tweet across multiple platforms.
  • Convenient real-time snapshot of our presence on Twitter.

Alternatives Considered

Hootsuite

Other Software Used

Slack, Trello

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