What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 5 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 3 reviews and ratings
Feature Set Ratings
- Curata ranks higher in 1 feature set: Content Reporting & Analytics
- InboundWriter ranks higher in 1 feature set: Content Publishing
Content Publishing

7.5
Curata
75%

8.8
InboundWriter
88%
InboundWriter ranks higher in 6/6 features
InboundWriter ranks higher in 6/6 features
Content hub

7.0
70%
1 Rating

9.0
90%
1 Rating
Content distribution

8.0
80%
1 Rating

9.0
90%
1 Rating
Forms / Gated content

N/A
0 Ratings

9.0
90%
1 Rating
Embedded CTAs

N/A
0 Ratings

9.0
90%
1 Rating
Content promotion

N/A
0 Ratings

9.0
90%
1 Rating
Content automation

N/A
0 Ratings

8.0
80%
1 Rating
Content Reporting & Analytics

8.5
Curata
85%

8.2
InboundWriter
82%
InboundWriter ranks higher in 4/5 features
InboundWriter ranks higher in 4/5 features
Closed-loop tracking and reporting

8.0
80%
1 Rating

8.0
80%
1 Rating
Content performance analytics

9.0
90%
1 Rating

8.0
80%
1 Rating
Audience profiling and targeting

N/A
0 Ratings

8.0
80%
1 Rating
Campaign optimization dashboard

N/A
0 Ratings

9.0
90%
1 Rating
Competitive analytics

N/A
0 Ratings

8.0
80%
1 Rating
Content Creation

Curata
Feature Set Not Supported
N/A

8.5
InboundWriter
85%
InboundWriter ranks higher in 4/4 features
InboundWriter ranks higher in 4/4 features
Ideation

N/A
0 Ratings

8.0
80%
1 Rating
Approval workflows

N/A
0 Ratings

8.0
80%
1 Rating
Content collaboration

N/A
0 Ratings

9.0
90%
1 Rating
Content calendar

N/A
0 Ratings

9.0
90%
1 Rating
Attribute Ratings
- Curata and InboundWriter are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.0
Curata
80%
2 Ratings

8.0
InboundWriter
80%
1 Rating
Likelihood to Renew

10.0
Curata
100%
1 Rating

InboundWriter
N/A
0 Ratings
Support Rating

Curata
N/A
0 Ratings

8.0
InboundWriter
80%
2 Ratings
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Marketing Manager
TAB BankBanking, 201-500 employees
InboundWriter
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.

Verified User
Manager in Marketing
Events Services Company, 51-200 employeesPros
Curata
- Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
- The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
- I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
- Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
InboundWriter
- Very easy to use and follow direction.
- The price is right for this freemium Wordpress plugin.
- Helps discover what content and keywords are popular around your subject matter.

Verified User
Manager in Marketing
Events Services Company, 51-200 employeesCons
Curata
- For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
- Having to keep reconnecting LinkedIn would throw me off at times.
- Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Marketing Manager
TAB BankBanking, 201-500 employees
InboundWriter
- Sometimes tough to decide what direction to follow without keyword stuffing your content.
- Colleagues have complained about the Document Score being unreliable at times.
- It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.

Verified User
Manager in Marketing
Events Services Company, 51-200 employeesPricing Details
Curata
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$699 per Instance (no seat limits)
Curata Editions & Modules
Edition
Curata Software | $6991 |
---|
- per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)InboundWriter
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—InboundWriter Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Curata
Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
InboundWriter
No score
No answers yet
No answers on this topic
Support Rating
Curata
No score
No answers yet
No answers on this topic
InboundWriter
InboundWriter 8.0
Based on 2 answers
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.

Verified User
Manager in Marketing
Events Services Company, 51-200 employeesAlternatives Considered
Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
InboundWriter
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.

Verified User
Manager in Marketing
Events Services Company, 51-200 employeesReturn on Investment
Curata
- I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Marketing Manager
TAB BankBanking, 201-500 employees
InboundWriter
- InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
- InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
- Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.

Verified User
Manager in Marketing
Events Services Company, 51-200 employees