Curata vs. InboundWriter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
InboundWriter
Score 8.0 out of 10
N/A
InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A
Pricing
CurataInboundWriter
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataInboundWriter
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Features
CurataInboundWriter
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
4% above category average
InboundWriter
8.5
1 Ratings
6% above category average
Ideation8.01 Ratings8.01 Ratings
Approval workflows8.01 Ratings8.01 Ratings
Content collaboration9.01 Ratings9.01 Ratings
Content calendar8.01 Ratings9.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
InboundWriter
8.8
1 Ratings
8% above category average
Content hub8.02 Ratings9.01 Ratings
Embedded CTAs8.01 Ratings9.01 Ratings
Content distribution8.02 Ratings9.01 Ratings
Content promotion8.01 Ratings9.01 Ratings
Content automation8.01 Ratings8.01 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
7% above category average
InboundWriter
8.2
1 Ratings
6% above category average
Closed-loop tracking and reporting8.02 Ratings8.01 Ratings
Content performance analytics9.02 Ratings8.01 Ratings
Campaign optimization dashboard8.01 Ratings9.01 Ratings
Competitive analytics8.01 Ratings8.01 Ratings
Audience profiling and targeting00 Ratings8.01 Ratings
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User Ratings
CurataInboundWriter
Likelihood to Recommend
8.0
(3 ratings)
8.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
CurataInboundWriter
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
InboundWriter
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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InboundWriter
  • Very easy to use and follow direction.
  • The price is right for this freemium Wordpress plugin.
  • Helps discover what content and keywords are popular around your subject matter.
Read full review
Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
InboundWriter
  • Sometimes tough to decide what direction to follow without keyword stuffing your content.
  • Colleagues have complained about the Document Score being unreliable at times.
  • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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InboundWriter
No answers on this topic
Support Rating
Curata
No answers on this topic
InboundWriter
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
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Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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InboundWriter
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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InboundWriter
  • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
  • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
  • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.