What users are saying about
5 Ratings
3 Ratings
5 Ratings
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Score 7.3 out of 100
3 Ratings
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Score 8 out of 100

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair | TrustRadius Reviewer

InboundWriter

I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

Curata
7.5
InboundWriter
8.8
Content hub
Curata
7.0
InboundWriter
9.0
Content distribution
Curata
8.0
InboundWriter
9.0
Forms / Gated content
Curata
InboundWriter
9.0
Embedded CTAs
Curata
InboundWriter
9.0
Content promotion
Curata
InboundWriter
9.0
Content automation
Curata
InboundWriter
8.0

Content Reporting & Analytics

Curata
8.5
InboundWriter
8.2
Closed-loop tracking and reporting
Curata
8.0
InboundWriter
8.0
Content performance analytics
Curata
9.0
InboundWriter
8.0
Audience profiling and targeting
Curata
InboundWriter
8.0
Campaign optimization dashboard
Curata
InboundWriter
9.0
Competitive analytics
Curata
InboundWriter
8.0

Content Creation

Curata
InboundWriter
8.5
Ideation
Curata
InboundWriter
8.0
Approval workflows
Curata
InboundWriter
8.0
Content collaboration
Curata
InboundWriter
9.0
Content calendar
Curata
InboundWriter
9.0

Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Allison Davis | TrustRadius Reviewer

InboundWriter

  • Very easy to use and follow direction.
  • The price is right for this freemium Wordpress plugin.
  • Helps discover what content and keywords are popular around your subject matter.
Anonymous | TrustRadius Reviewer

Cons

Curata

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair | TrustRadius Reviewer

InboundWriter

  • Sometimes tough to decide what direction to follow without keyword stuffing your content.
  • Colleagues have complained about the Document Score being unreliable at times.
  • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Curata

Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis | TrustRadius Reviewer

InboundWriter

No score
No answers yet
No answers on this topic

Support Rating

Curata

No score
No answers yet
No answers on this topic

InboundWriter

InboundWriter 8.0
Based on 1 answer
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Curata

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis | TrustRadius Reviewer

InboundWriter

While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
Anonymous | TrustRadius Reviewer

Return on Investment

Curata

  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair | TrustRadius Reviewer

InboundWriter

  • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
  • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
  • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Curata

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Curata Editions & Modules

Edition
Curata Software$6991
  1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

InboundWriter

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InboundWriter Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Curata
8.0
InboundWriter
8.0

Likelihood to Renew

Curata
10.0
InboundWriter

Support Rating

Curata
InboundWriter
8.0

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