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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Strategy Analytics

    Score8.4 out of 10
    N/AMicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
    Pricing
    CurataStrategy Analytics
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataStrategy Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Must contact sales team for pricing information.
    More Pricing Information
    Features
    CurataStrategy Analytics
    Content Creation
    Comparison of Content Creation features of Curata and Strategy Analytics
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    Strategy Analytics
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and Strategy Analytics
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    Strategy Analytics
    -
    Ratings
    Content hub8.02 Ratings00 Ratings
    Embedded CTAs8.01 Ratings00 Ratings
    Content distribution8.02 Ratings00 Ratings
    Content promotion8.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and Strategy Analytics
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    Strategy Analytics
    -
    Ratings
    Closed-loop tracking and reporting8.02 Ratings00 Ratings
    Content performance analytics9.02 Ratings00 Ratings
    Campaign optimization dashboard8.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    26 Ratings
    20% above category average
    Pixel Perfect reports00 Ratings10.023 Ratings
    Customizable dashboards00 Ratings10.023 Ratings
    Report Formatting Templates00 Ratings10.024 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    24 Ratings
    22% above category average
    Drill-down analysis00 Ratings10.022 Ratings
    Formatting capabilities00 Ratings10.024 Ratings
    Integration with R or other statistical packages00 Ratings10.016 Ratings
    Report sharing and collaboration00 Ratings10.023 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    23 Ratings
    20% above category average
    Publish to Web00 Ratings10.022 Ratings
    Publish to PDF00 Ratings10.023 Ratings
    Report Versioning00 Ratings10.020 Ratings
    Report Delivery Scheduling00 Ratings10.022 Ratings
    Delivery to Remote Servers00 Ratings10.05 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    22 Ratings
    22% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.020 Ratings
    Location Analytics / Geographic Visualization00 Ratings10.019 Ratings
    Predictive Analytics00 Ratings10.018 Ratings
    Pattern Recognition and Data Mining00 Ratings10.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    21 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.019 Ratings
    Role-Based Security Model00 Ratings10.020 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.020 Ratings
    Report-Level Access Control00 Ratings10.01 Ratings
    Single Sign-On (SSO)00 Ratings10.09 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    9.7
    19 Ratings
    22% above category average
    Responsive Design for Web Access00 Ratings10.019 Ratings
    Mobile Application00 Ratings10.015 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.019 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Curata and Strategy Analytics
    Feature
    Curata
    -
    Ratings
    Strategy Analytics
    10.0
    8 Ratings
    25% above category average
    REST API00 Ratings10.06 Ratings
    Javascript API00 Ratings10.07 Ratings
    iFrames00 Ratings10.05 Ratings
    Java API00 Ratings10.04 Ratings
    Themeable User Interface (UI)00 Ratings10.05 Ratings
    Customizable Platform (Open Source)00 Ratings10.06 Ratings
    Best Alternatives
    CurataStrategy Analytics
    Small Businesses
    Contently
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CurataStrategy Analytics
    Likelihood to Recommend
    8.0
    (3 ratings)
    10.0
    (50 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.9
    (27 ratings)
    Usability
    -
    (0 ratings)
    3.2
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    2.2
    (5 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (21 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (21 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CurataStrategy Analytics
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Strategy
    MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
    Incentivized
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Strategy
    • They sell the product well, and make promises you will actually believe
    • "checks the box" for most features a company would need. Doesn't actually deliver them though
    • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
    • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
    Read full review
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    Strategy
    • The graph options are not as robust as an Excel user might want.
    • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
    • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
    Incentivized
    Read full review
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Strategy
    I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
    Incentivized
    Read full review
    Usability
    Curata
    No answers on this topic
    Strategy
    The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
    Read full review
    Reliability and Availability
    Curata
    No answers on this topic
    Strategy
    I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
    Incentivized
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    Performance
    Curata
    No answers on this topic
    Strategy
    Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
    Incentivized
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    Support Rating
    Curata
    No answers on this topic
    Strategy
    Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
    Incentivized
    Read full review
    Online Training
    Curata
    No answers on this topic
    Strategy
    I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
    Read full review
    Implementation Rating
    Curata
    No answers on this topic
    Strategy
    We measured following KPI for the success
    • Increase in Business Feeds Loads
    • Reduction in Controllers Manual Work.
    • Conversion of Manual Work into Systematic Workflows.
    • Increase in Customer Spend
    • Reduction in Service costs
    • Reduction in time-to-market for new campaigns
    • Increase in cross sell and Up sell
    • Error reduction in customer Identification
    • Existing client retained
    Incentivized
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    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
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    Strategy
    Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
    Incentivized
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    Scalability
    Curata
    No answers on this topic
    Strategy
    This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
    Incentivized
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    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    Strategy
    • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
    • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
    • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
    Read full review
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.