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MicroStrategy Review (Version 9)
November 16, 2013

MicroStrategy Review (Version 9)

Toreyan Clarke | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Version 9

Modules Used

  • Microstrategy Reporting

Overall Satisfaction

  • MicroStrategy was a helpful tool for providing daily, monthly, and quarterly reporting due to the ability to build automated reports that can be sent to large groups of people using distribution lists.
  • I found MicroStrategy very helpful when putting together monthly performance reviews using the visual reporting tools. The ease with which I was able to switch from data tables to charts as a better way to tell stories about complicated data sets was particularly useful.
  • When we needed to pull user information for targeted marketing campaigns, MicroStrategy dramatically reduced the amount of time we spent tying User IDs to user activity within our DMP. In turn, we were able to leverage the data to create user segments which helped us focus our marketing spend more effectively for marketing campaigns.
  • Perhaps it was the nature of the size of the company I previously worked for, but the amount of time it took for changes and upgrades to be implemented was a bit frustrating at times.
  • It would be incredibly helpful if users had the ability to make changes to metrics and attributes without having to rely to heavily on MicroStrategy developers, it would make the product a great deal more useful.
  • Being able to distribute rich MicroStrategy reports without sending enormous emails was problematic at times. If there was a way to let data rich reports being distributed via email live in a web environment would be a big plus for the platform.
  • Being unable to view reports on smartphones was a bit of a pain at times as well, particularly when you need to send reports to colleagues working off-site without a laptop or desktop computer available.
  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
I think there are better tools available than MicroStrategy such as Tableau based simply on the ease of manipulating data sets and how quickly you can churn through data sets. The amount of time it takes to train people on MicroStrategy is a bit frustrating as well. I think MicroStrategy has great potential, but could be a better product overall.
I would say MicroStrategy is useful for someone who is 100% dedicated to manipulating data as their day-to-day responsibility. It is also important to set expectations with individuals who will be using your work in MicroStrategy to be aware of the fact that it takes time for the main users to become familiar with the platform. Additionally, you must be willing to constantly inform your team of any issues arising with reporting for the platform.