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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    WorkMarket by ADP

    Score10 out of 10
    N/AWorkMarket was founded in 2010 and in 2018, was acquired by ADP, a global provider of HR technology and services. With ADP resources, WorkMarket continues to be focused on providing enterprise technology to help companies unlock the power of their extended workforce. WorkMarket is freelance management system (FMS) for hiring, onboarding and managing the extended workforce, including freelancers, contractors and contingent workforces.N/A
    Pricing
    CurataWorkMarket by ADP
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataWorkMarket by ADP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)—
    More Pricing Information
    Features
    CurataWorkMarket by ADP
    Content Creation
    Comparison of Content Creation features of Curata and WorkMarket by ADP
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    WorkMarket by ADP
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and WorkMarket by ADP
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    WorkMarket by ADP
    -
    Ratings
    Content hub8.02 Ratings00 Ratings
    Embedded CTAs8.01 Ratings00 Ratings
    Content distribution8.02 Ratings00 Ratings
    Content promotion8.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and WorkMarket by ADP
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    WorkMarket by ADP
    -
    Ratings
    Closed-loop tracking and reporting8.02 Ratings00 Ratings
    Content performance analytics9.02 Ratings00 Ratings
    Campaign optimization dashboard8.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Best Alternatives
    CurataWorkMarket by ADP
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CurataWorkMarket by ADP
    Likelihood to Recommend
    8.0
    (3 ratings)
    4.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    CurataWorkMarket by ADP
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
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    ADP
    If you have an emergency that requires a tech, and you don't have the resources in-house, then it's good to be able to call on these guys. I would never use my affiliation with them as a reason to say "we provide nationwide onsite services" because the techs, in the end, don't answer to you and may not work to your standards. It's definitely a band-aid last-resort, and you should let your clients know if you intend to use them.
    Incentivized
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    ADP
    • Offers technicians from a large geographical area (most major cities, many smaller cities, a limited international selection).
    • Creating competition - Mixed bag with this one depends on your outlook. Are you in favor of finding the person who will work for bottom dollar? I'll leave that aspect for your personal view.
    • Project Tracking: While I should likely have listed this first and I will say they do a better job than most at this it could use some key upgrades.
    • 1099 filings and fiscal tracking -- They got this much down pat gotta admit.
    Read full review
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    ADP
    • Their mobile platform is not that great. Truthfully, there are some jobs viewable on the mobile under WorkFeed that I cannot apply to because it requires viewing the job from the full website.
    • If a job has requirements such as uploading GL insurance, background check, or drug test in order to apply for the job, then it should not be viewable at all for the technician who doesn't qualify.
    • Recently it keeps providing available jobs that are hours away which makes it difficult because when I have to counter, I usually don't get the job because I have to cover the 2-4 hours of driving each way. In short, they need to only list jobs that you are truly qualified to do within the proper distance.
    Incentivized
    Read full review
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    ADP
    No answers on this topic
    Support Rating
    Curata
    No answers on this topic
    ADP
    If I could drag that slider to a negative number it would be more accurate. There are several canned responses that all resources receive when contacting WM support that you are assured will leave you feeling crushed, disheartened and even as if you are dealing with a Bot. The responses to posts in the support forum were so egregious that unrelated parties would read the posts and feel compelled to chide the WM support rep for inhuman indifference that sickened them. The support by management to its users is comical at best and nearly criminal at worst. This is justified by their very upfront belief that WM is only software and nothing more. Its some misguided attempt to take a company to a purely 1 and 0 mentality that is backfiring on a massive scale. This will likely become the story of legend in business schools worldwide as its a thinking I have seen no other corporation embody so single mindedly that they refuse to view its carnage in its wake.
    Read full review
    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    ADP
    Work Market is our favorite for the past 3 years.
    Incentivized
    Read full review
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    ADP
    • Positively, we can respond to out of state client emergencies with this service.
    • We actually don't make that much money on a call, it's negligible, so the ability to call them is really the selling point. It can help get contracts and footholds elsewhere, but it won't by itself generate much income if any.
    Incentivized
    Read full review
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.