Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.
$50
# of stores and users
Spryker Cloud Commerce OS
Score 5.9 out of 10
N/A
Spryker Cloud Commerce OS is a modular Commerce System that enables B2B, B2C, and Marketplace business models through any customer interface, touchpoint, and device. Boasting extensibility, best-in-class performance, and fast time-to-market, the vendor states Spryker is trusted by brands such as TOYOTA, HILTI, and TomTailor. The Spryker Cloud Commerce OS NOW version has been specifically developed for manufacturers and brands who want to reach customers directly online.
Today, with a globalized competition and without truce, a company must evaluate and take into account its size, and use this to analyze which of the tools available in the market is more suited to their needs. If it is a small company, you can improve your customer service by incorporating a chat. But a company of national level must evaluate other aspects like: marketing, tastes, preferences, tendencies, etc. To achieve the effective management of relationships with our customers, this technology provides us with effective tools and easy access.
Spryker is very well suited (B2C and/or B2B) for big companies with complex and individual business models or also if your company needs a certain level of customization. Very good fit, if you need a scalable system. It is rather not the perfect fit for small companies or companies with very basic E-Commerce needs.
Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.
Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.
Content - content administration is not a strong part of Spryker, although it improved over the years. I still see room for improvement in the world of bigger CMS systems being able to also do "commerce".
Backoffice-usability - for non-technical users the first few days, weeks and month[s] can be full of surprises. An extended documentation, or more intuitive handling on the backoffice could serve every party on Spryker.
Off-the-shelf internationalization - Spryker right now comes with an initial data set in English and German, which is for a German based company already a pretty stable starting point. Extension on the base data for Europe-wide used countries would be very helpful - French, Italian, Polish, Russian, etc.
Spryker's usability depends a lot on custom development. Therefore, I would like not to consider usability as something that comes with Spryker Cloud Commerce OS. Spryker Cloud Commerce OS; however, brings all the tools needed to design a solution with great usability.
Support suffered from Spryker Cloud Commerce OS's rapid growth. Contacts, department heads, and support systems changed frequently. Support processes as well as documentation are rather poor. One notices that they are putting more effort into the customers recently, but in the course of growth, there is still a lack of focus here. As a customer, I would like to see growth at a slower pace and a phase of stabilization.
Sales management is based on the management of customer relationships and must be centralized so that its analysis is effective. The data that is collected must be available for the generation of statistics for decision making by the directory. This tool allows us to generate the necessary data to generate results, save time and production cost. The other products did not fit our objectives.
If you compare Spryker with commerce solutions on the market, you will notice that the focus is not on the front end. Spryker assumes that the store is only one of many possible channels through which customers order today and in the future. To understand the differences, one must therefore take a look at Spryker's architecture. This is divided into the Spryker [Cloud] Commerce OS (the backend with all process-related components), the front-end modules for B2C and B2B, as well as the integration modules (middleware) and interfaces (Glue API).
With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
With the information the employee can develop more personalized relationships with the client.
This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.
Extending the reach and visibility of the brand through content and commerce.
Increased customer satisfaction through better accessibility (self-service) and easy access to important product information (CAD data, technical documentation, etc.).
Rapid deployment thanks to packaged business capabilities and clear development leads to fast ROI and low TCO.
