What users are saying about
15 Ratings
15 Ratings
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Score 9.3 out of 100
4 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
MindFire Studio
5.2
WYSIWYG email editor
Customer.io
6.6
MindFire Studio
2.0
Dynamic content
Customer.io
8.6
MindFire Studio
Ability to test dynamic content
Customer.io
8.6
MindFire Studio
3.0
A/B testing
Customer.io
7.9
MindFire Studio
Mobile optimization
Customer.io
10.0
MindFire Studio
Email deliverability reporting
Customer.io
7.7
MindFire Studio
10.0
List management
Customer.io
10.0
MindFire Studio
5.4
Triggered drip sequences
Customer.io
9.5
MindFire Studio
6.0
Landing pages
Customer.io
MindFire Studio
4.7

Reporting & Analytics

Customer.io
5.9
MindFire Studio
6.0
Dashboards
Customer.io
5.4
MindFire Studio
6.0
Standard reports
Customer.io
5.4
MindFire Studio
Custom reports
Customer.io
7.0
MindFire Studio

Lead Management

Customer.io
MindFire Studio
5.3
Lead nurturing
Customer.io
MindFire Studio
5.0
Lead scoring and grading
Customer.io
MindFire Studio
6.0
Data quality management
Customer.io
MindFire Studio
5.0
Automated sales alerts and tasks
Customer.io
MindFire Studio
5.0

Campaign Management

Customer.io
MindFire Studio
5.0
Calendaring
Customer.io
MindFire Studio
6.0
Event/webinar marketing
Customer.io
MindFire Studio
4.0

Social Media Marketing

Customer.io
MindFire Studio
4.0
Social sharing and campaigns
Customer.io
MindFire Studio
4.0
Social profile integration
Customer.io
MindFire Studio
4.0

Platform & Infrastructure

Customer.io
MindFire Studio
4.3
API
Customer.io
MindFire Studio
4.0
Role-based workflow & approvals
Customer.io
MindFire Studio
5.0
Customizability
Customer.io
MindFire Studio
4.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

MindFire Studio

  • PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
  • Sending emails was eh. It worked but wasn't anything special.
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

MindFire Studio

From my experience MindFire Studio is one of the easiest tools to use and need very little web development knowledge in order to use it.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.0
MindFire Studio
4.9

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