What users are saying about
26 Ratings
26 Ratings
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Score 8.7 out of 100
3 Ratings
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Score 6.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    4.0

    MindFire Studio

    40%
    MindFire Studio ranks higher in 5/5 features

    WYSIWYG email editor

    N/A
    0 Ratings
    2.0
    20%
    1 Rating

    Ability to test dynamic content

    N/A
    0 Ratings
    3.0
    30%
    1 Rating

    Landing pages

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    List management

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Triggered drip sequences

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    5.3

    MindFire Studio

    53%
    MindFire Studio ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Lead scoring and grading

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    5.0

    MindFire Studio

    50%
    MindFire Studio ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    4.0

    MindFire Studio

    40%
    MindFire Studio ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Social profile integration

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    6.0

    MindFire Studio

    60%
    MindFire Studio ranks higher in 1/1 features

    Dashboards

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    4.3

    MindFire Studio

    43%
    MindFire Studio ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Role-based workflow & approvals

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Customizability

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    5.0

    MindFire Studio

    50%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    MindFireInc

    Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    MindFireInc

    • Mindfire provides a direct correlation to a print piece.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    MindFireInc

    • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      MindFire Studio

      Starting Price

      Editions & Modules

      MindFire Studio editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Alternatives Considered

        Customer.io

        Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
        Read full review

        MindFireInc

        Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
        Read full review

        Return on Investment

        Customer.io

        • Fast testing for new products to specific groups. It saves a lot of time and money.
        • Removed workload from marketing = more time to make it better.
        • Better contact with specific groups, seeing a increase in sales because of this.
        Read full review

        MindFireInc

        • It has been a neutral experience
        Read full review

        Screenshots

        Add comparison