Darktrace AI interrupts in-progress cyber-attacks, including ransomware, email phishing, and threats to cloud environments. It's able to detect and establish baselines for your organization so it can make the distinction between what is and what isn't normal network activity for your organization. This allows it to tackle complex cyber-attacks as they happen and prevent future cyber-attacks from happening.
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Google Campaign Manager 360
Score6.7 out of 10
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Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
Darktrace is a product well suited for the vast majority of infrastructures and helps monitoring and responding to threats based on the network in a very elastic way. This is a product based on on-premise infrastructures that hosts its machines locally, of course it can be technically difficult to monitor an entire On-Cloud infrastructure but even there there's room for sensors and monitoring, not to mention the SaaS and mail integration that completes the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Uses it Al model UEBA to detect anomalies in the behaviour of not only the users in a corporate network but also the routers, servers, and endpoints in that network.
Provides a visualisation of both egress and outbound network traffics flowing in and out of the organisation.
Darktrace comes with it autonomous AI model detection and responses capabilities.
Darktrace as an AI next generation NDR solution, prevents ,contains and quarantines malicious traffics from and into the corporate network.
Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are few areas that I would say need to be improved; their customer support portal allows you to log tickets with any suggestions or things you feel the product is missing, and they will generally show you how to achieve what you want, or in some cases, introduce it as a feature in a later update.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
The Darktrace toolset is very expansive, allowing it to handle many different tasks, but this leads to a user interface that is sometimes not at all intuitive. Icons don't always make sense visually, and the associated tool tips do not always provide enough detail on what action the button performs
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Darktrace support is excellent in my experience. They send a competent engineer on-site to provide on-boarding training. They were also very responsive in responding to questions and concerns. Having an individual point of contact who is a competent network and security engineer is not a common experience, at least for me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We did NOT select Darktrace. OSSIM/AlienVault is a more mature product and it provided better intelligence and reporting. The end user interface is much easier to use - and you can tell built form engineers who have had to do the work. My suggestion for anyone considering Darktrace, is to get the price upfront; do a 30/60 onsite trail; and do the same thing, at the same time, with AlienVault. AlientVault will win every time. I say that because that's exactly what I did.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One big positive is how it helps us with the security assessments that clients have done on us. They are looking to see if we know how we might have unusual/malicious traffic running on the network.
If you have a small network and only need 1 appliance, it can be a good ROI and peace of mind.
You could go down a hole in trying to spend time looking at all of your traffic with this software. You need to focus only on what it is showing as potential bad traffic.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
