Oracle DaaS vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle DaaS
Score 6.3 out of 10
N/A
Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
Oracle DaaSNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle DaaSNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Oracle DaaSNielsen Digital Ads Ratings
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Oracle DaaSNielsen Digital Ads Ratings
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Oracle DaaSNielsen Digital Ads Ratings
Likelihood to Recommend
6.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
Oracle DaaSNielsen Digital Ads Ratings
Likelihood to Recommend
Oracle
As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
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Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Oracle
  • Customer Service
  • Transparency
  • Connect ability
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Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Oracle
  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
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Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Alternatives Considered
Oracle
Better in every way, less modeled and more accurate audience segments
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Nielsen
No answers on this topic
Return on Investment
Oracle
  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
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Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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