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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    VisibleThread

    Score8 out of 10
    N/AVisibleThread RFP Platform is an end-to-end pursuit intelligence solution purpose-built for organizations operating in highly regulated sectors like defense, government contracting, and aerospace. The platform leverages a unique combination of deterministic analysis and traceable AI to automate the most complex phases of the proposal lifecycle. Unlike generic tools, VisibleThread provides deep linguistic and structural insights, allowing teams to "shred" documents for compliance, track…N/A
    Pricing
    DemandScienceVisibleThread
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceVisibleThread
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandScienceVisibleThread
    Considered Both Products
    DemandScience
    No answer on this topic
    VisibleThread
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    No answers on this topic
    Features
    DemandScienceVisibleThread
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and VisibleThread RFP Platform
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    VisibleThread RFP Platform
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Best Alternatives
    DemandScienceVisibleThread
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Responsive
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Responsive
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceVisibleThread
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (69 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandScienceVisibleThread
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
    Read full review
    VisibleThread
    Having used VisibleThread VT Writer for both internal knowledge base documentation and external communications, I would highly recommend it to any writer who wants to simplify their content. VisibleThread VT Writer makes content way more digestible for a wider audience. VisibleThread VT Writer is great at identifying passive voice, long sentences and complex words. It will ensure that whatever you write is simple enough that a young kid can read and understand your content.
    Incentivized
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    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
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    VisibleThread
    • Acronym finder - the best acronym finder I have used! This creates an Excel spreadsheet with the acronyms and their definitions in an alphabetically sorted worksheet ... AND this worksheet includes actual sentences from the document showing how and where the acronym was used.
    • Compare documents - WOW! what a wonderful update! You get an Excel worksheet with the 2 compared documents side-by-side showing differences in red and statements with no changes in blue.
    • Starter compliance matrix (SCM) - again, one of the best SCM-creators I have used. This choice is quick, concise, and the resulting Excel worksheet is easy to manipulate and change.
    Read full review
    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
    Read full review
    VisibleThread
    • More automation, other software in this space is able to completely rewrite content and even provide multiple iterations at once
    • Ability to tailor results and desired output based on target audience, i.e. desired grade level might vary based on audience
    • Would be nice if VT can start writing content based on bullet points, again more automation
    Incentivized
    Read full review
    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    VisibleThread
    No answers on this topic
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    VisibleThread
    No answers on this topic
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    VisibleThread
    No answers on this topic
    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    VisibleThread
    No answers on this topic
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    VisibleThread
    We reviewed many other products but found all of them did not have the extent of tasks that VT had. These searches were over 5 years ago and many of the products reviewed are no longer available. In addition, some software still in existence have merit, just not to the extent we need. I do not want to give anyone a bad rating just because we did not choose them. Again, choose the right software for the right job!
    Read full review
    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
    VisibleThread
    • It has made our content more readable
    • It makes us sound relevant to our clients
    • Ensures the content everyone writes is consistent
    Incentivized
    Read full review
    ScreenShots

    VisibleThread Screenshots

    Screenshot of RFP Software for Analyzing Solicitations and Contracts​. This automates tedious, manual doc review steps and improve quality throughout the lifecycle.Screenshot of the Shred Compliance Matrix with Simple Shred. Shreds RFPs and SOWs for words like: “WILL”, “SHALL”, “MUST”, and any other custom keywords.Screenshot of Extract Acronyms, the tool used to check for acronym usage. This scans documents to identify incorrect and inconsistent use of acronyms or acronyms defined in different ways.