Cost-effective Lead Gen that May Perform Well for You - Worth a Trial!

This s the weak area, as our support dropped for a while when they lost people and others needed to take over the campaign. The response time slowed, and I had to explain the situation several times. But we muscled through to the end of the campaign.

Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.