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Make sure you define your ICP with them upfront.
Updated January 24, 2023

Make sure you define your ICP with them upfront.

Drew Middleton | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience

We used DemandScience to develop MQLs and then called on them to convert them into booked meetings (SQLs). We also provided them with our own MQLs from a webinar and then had them call on us for us to generate SQLs via phone appointments/Zoom meetings.
  • Lead Generation.
  • Content Syndication.
  • Data Intent.
  • Listening to customer to identify target persona.
  • Integration with Zoom and Outreach.
  • Integration with my calendar.
  • We did not close any opportunities.
  • They provided the wrong persona (ICP).
  • They also did not market to the right industries.
Support for the product was great. It just has its limitations in integrating with our sales enablement tools like salesforce, outreach, and Zoom.
  • 6sense
6sense uses the market leader for a data intent engine called Bombora along with paid advertising and content syndication. They also have their own intent keywords you can use. ZoomInfo outperforms in contact information and on all the data you need to know about companies you are prospecting.

Do you think DemandScience delivers good value for the price?

No

Are you happy with DemandScience's feature set?

No

Did DemandScience live up to sales and marketing promises?

No

Did implementation of DemandScience go as expected?

No

Would you buy DemandScience again?

No

Our data proved to be a lot better for a calling campaign that they ran very successfully. However, they lack integration into my calendar, Zoom, and Outreach. Many of the meetings did not occur because calendar invites looked like they were coming from DemandScience and not me. Lack of integration with Salesforce. When we provided them with content for content syndication, they provided us with the wrong target persona. My executives decided to use their data, and we got no results instead of targeting our ICP. When we gave them our own leads to call on with our ICP, they performed amazingly. 15-20 meetings were booked out of 135 MLS.

Using DemandScience

5 - Marketing and Sales
2 - Prospecting, marketing, demand generation and qualifying prospects
  • Demand Generation
  • Content Syndication
  • Appointment Setting
  • Data Intent
  • Appointment Setting
  • Direct Dials
  • Purchasing data intent feature
  • Mobile Numbers of prospects
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.

Evaluating DemandScience and Competitors

  • Price
  • Product Features
  • Product Usability
Content Syndication using DemandScience's platform was extremely important to using a intent data to drive MQLs and set appointments.
There would be nothing I would change. They were a really good choice. However, my executives did not use the data correctly.

DemandScience Implementation

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
  • Third-party professional services
DemandScience implemented the solution.
Yes - Provide them with our content, they created the material, they syndicated the content and provided us with MQLs that they dialed on. Any appointments they set for me they would put a meeting on my calendar.
Change management was minimal
  • Defining our ICP

DemandScience Support

I don't if we purchased premium support. However, we met with their customer success team weekly or bi-weekly.
They provided us with MQLs that worked for our ICP by replacing the ones that didn't work that they initially generated.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using DemandScience

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
ProsCons
Relatively simple
Easy to use
Technical support not required
Quick to learn
Convenient
Familiar
Do not like to use
Not well integrated
Inconsistent
  • Appointment Setting
  • MQLs
  • Appointments would not integrate well into my calendar