This powerful intent engine really drives more lead generation.
July 10, 2023
This powerful intent engine really drives more lead generation.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with DemandScience
DemandScience plays an integral role as a strategic tool for business-to-business (B2B) lead generation, using content syndication and we are just starting an ABM display trial. We leverage DemandScience's intent analytics and data science capabilities to identify high-potential leads. By segmenting potential customers based on job titles and specific company demographics, we're able to ensure that our thought leadership and product content reaches the individuals who not only have the Budget, Authority, Need, and Timeframe (BANT) to purchase our products but also, those who would derive maximum value from engaging with them. We are better equipped to identify and focus our efforts on those prospects who exhibit a higher propensity to engage with our offerings. This not only maximises our resources but also ensures a higher success rate in our B2B lead generation initiatives.
- The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
- Delivery of leads was ahead of schedule.
- They set expectations, and then delivered what they said they would.
- The leads matched our criteria as agreed.
- Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
- For one product, the content syndication of ebooks, we have found the slightly more competitive cost per lead pricing that suits us for a similar product.
- The proposal deck / PowerPoint could be a little clearer.
- Understanding / Accessing the intent insights and how to access and use them could be clearer.
- Delivered quality leads that had engaged with our top of funnel content
- Added quality contacts to our marketing database
- Cost per lead slightly higher than some other vendors
- Quick to set up, launch and deliver the campaign once everything in place
- Excellent account management and named-person support
Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual strengths, DemandScience stands out due to its unique blend of features. What sets them apart is their provision of intent data, a valuable resource in identifying prospects who are in an active buying cycle. This, coupled with their ability to combine syndication and display campaigns, allows for a more targeted and effective approach to our marketing endeavours. The customer service and account management support provided by DemandScience have been great. They consistently display a customer-centric approach, providing us with valuable insights and guidance, which has helped our campaign management and execution. Despite our usage of multiple suppliers, DemandScience will likely remain a part of our mix. Their unique features, combined with their attentive and supportive customer service, have made them a valuable ally in our B2B marketing strategies, positively impacting our lead generation and nurturing efforts.
Do you think DemandScience delivers good value for the price?
Yes
Are you happy with DemandScience's feature set?
Yes
Did DemandScience live up to sales and marketing promises?
Yes
Did implementation of DemandScience go as expected?
Yes
Would you buy DemandScience again?
Yes