Good value for the lead quality and targeting capabilities
May 15, 2022
Good value for the lead quality and targeting capabilities
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with DemandScience Activate (formerly PureB2B)
We use DemandScience Activate in both NA and EMEA for the targeted top-of-funnel lead generation geared to specific accounts, job titles, and regions. We have used both the general lead programs as well as BANT lead programs. DemandScience Activate has allowed us to run these top-of-funnel lead programs in our two key regions cost-effectively and we've seen positive results in terms of matches to our targeting.
- Flexible and responsive when it comes to targeting, and shifting targeting
- Multiple geography programs that seem to be equally strong in results
- Responsive customer point of contact, good communication
- We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
- A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
- Different program types depending on business goals
- Flexible and responsive to changes in targeting, ability to target at account and ICP level fairly accurately without requiring a large amount of "look-alike" accounts
- Good overall communication on the account, progress
- Since this is a TOF program, conversion has been pretty low, but that was expected.
- We aren't really looking at this program to drive pipeline and didn't see many conversions even from the BANT program, but that's pretty common even across other vendors.
- True Influence Marketing Cloud (formerly InsightBASE) and Integrate Demand Cloud
We chose DemandScience Activate along with other vendors to test. We chose DemandScience Activate because the lead quality and cost were competitive against other vendors we tested.
Do you think DemandScience delivers good value for the price?
Yes
Are you happy with DemandScience's feature set?
Yes
Did DemandScience live up to sales and marketing promises?
Yes
Did implementation of DemandScience go as expected?
Yes
Would you buy DemandScience again?
Yes
Using DemandScience Activate (formerly PureB2B)
Evaluating DemandScience Activate (formerly PureB2B) and Competitors
- Price
- Product Features
Ability to target by account and ICP across multiple geos
DemandScience Activate (formerly PureB2B) Implementation
DemandScience Activate (formerly PureB2B) Support
No. We use DemandScience for content syndication.
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Using DemandScience Activate (formerly PureB2B)
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None | None |