Good value for the lead quality and targeting capabilities
May 15, 2022

Good value for the lead quality and targeting capabilities

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

We use DemandScience Activate in both NA and EMEA for the targeted top-of-funnel lead generation geared to specific accounts, job titles, and regions. We have used both the general lead programs as well as BANT lead programs. DemandScience Activate has allowed us to run these top-of-funnel lead programs in our two key regions cost-effectively and we've seen positive results in terms of matches to our targeting.
  • Flexible and responsive when it comes to targeting, and shifting targeting
  • Multiple geography programs that seem to be equally strong in results
  • Responsive customer point of contact, good communication
  • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
  • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
  • Different program types depending on business goals
  • Flexible and responsive to changes in targeting, ability to target at account and ICP level fairly accurately without requiring a large amount of "look-alike" accounts
  • Good overall communication on the account, progress
  • Since this is a TOF program, conversion has been pretty low, but that was expected.
  • We aren't really looking at this program to drive pipeline and didn't see many conversions even from the BANT program, but that's pretty common even across other vendors.
We didn't really use support much. It was fine when we did needed it for things like targeting adjustments or to ramp up a continuation of a program, but this isn't an area I can speak to very much.
We chose DemandScience Activate along with other vendors to test. We chose DemandScience Activate because the lead quality and cost were competitive against other vendors we tested.

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Are you happy with DemandScience's feature set?


Did DemandScience live up to sales and marketing promises?


Did implementation of DemandScience go as expected?


Would you buy DemandScience again?


We needed a vendor that could cover multiple regions with equal (or at least adequate) reach against our target account list and ideal customer profile. As we are pathfinding, having the flexibility to shift our targeting to align with the business was important as well. We found DemandScience Activate to be a good match on both of these counts. The only downside is visibility into asset performance and proactively being communicated with about whether or not we need to refresh some of the content. It would be helpful and maybe make the program more effective.

Using DemandScience Activate (formerly PureB2B)

2 - Marketing
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Evaluating DemandScience Activate (formerly PureB2B) and Competitors

  • Price
  • Product Features
Ability to target by account and ICP across multiple geos

DemandScience Activate (formerly PureB2B) Implementation

It seemed to go quickly and we had our program up and running with no problem.

DemandScience Activate (formerly PureB2B) Support

No. We use DemandScience for content syndication.

Using DemandScience Activate (formerly PureB2B)

It was not complicated to use.