Denodo vs. TransUnion TruAudience

Denodo allows us to create and combine new views to create a
virtual repository and APIs without a single line of code. It is excellent
because it can present connectors with a view format for downstream consumers
by flattening a JSON file. Reading or connecting to various sources and
displaying a tabular view is an excellent feature. The product's technical data
catalog is well-organized.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

• Database Agnostic: You can easily connect to different environments and mash up data sets.
• The "magic" of data virtualization: No data is created, so data is reported in near-real-time to end users.
• It's easy to use UI for developers. You just connect to a data source, create tables, and join them to other datasets.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Caching - but I am sure it will be improved by now. There were times when we expected the cache to be refreshed but it was stale.
• Schema generation of endpoints from API response was sometimes incomplete as not all API calls returned all the fields. Will be good to have an ability to load the schema itself (XSD/JSON/Soap XML etc).
• Denodo exposed web services were in preliminary stage when we used; I'm sure it will be improved by now.
• Export/Import deployment, while it was helpful, there were unexpected issues without any errors during deployment. Issues were only identified during testing. Some views were not created properly and did not work. If it was working in the environment from where it was exported from, it should work in the environment where it is imported.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

Denodo is very easy to use. It has a user-friendly drag and drop interface. I'm not a fan of the java platform it resides on.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Denodo is a tool to rapidly mash data sources together and create meaningful datasets. It does have its downfalls though. When you create larger, more complex datasets, you will most likely need to cache your datasets, regardless of how proper your joins are set up. Since DV takes data from multiple environments, you are taxing the corporate network, so you need to be conscious of how much data you are sending through the network and truly understand how and when to join datasets due to this.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Denodo is simple and easy to use. Highly recommended unless you have huge volumes of data

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

• It is a huge advantage that we can connect to many different databases to provide data rapidly and accurately.
• It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.